Kodi Mercedes-Benz ingagule Aston Martin?
M'badwo watsopano wa Vantage sunagwire ntchito kuyambira pomwe unakhazikitsidwa.
Kugula masewera galimoto nthawi zambiri chimaliziro cha zaka khama kuyala maziko bwino kotero inu mukhoza splurge pa galimoto mukhoza moona kunyadira. Kugula kampani yamagalimoto amasewera ndikofanana.
Zochitika sabata ino zakusintha kwa utsogoleri wa Aston Martin (Tobias Moers wa AMG alowa m'malo mwa Andy Palmer ngati CEO) akuyenera kusintha chuma chamtundu waku Britain. Koma akuyeneranso kupanga Aston Martin lingaliro lowoneka bwino la Mercedes-Benz kuti agule mtsogolo?
Makampani awiriwa adalumikizidwa kuyambira 2013, pomwe Aston Martin adapatsa chimphona cha Germany Daimler gawo losavota 11 peresenti ku kampani yaku Britain monga gawo la mgwirizano wogwiritsa ntchito injini zomangidwa ndi AMG, zotumizira ndi zamagetsi pa Vantage ndi DBX yapano.
Izi zikuyika kampani ya makolo Mercedes m'bokosi kuti itengerepo mwayi pamtengo wotsika wa Aston Martin, kutanthauza kuti ikhoza kuwona kuwala kumapeto kwa ngalandeyo.
Chifukwa chiyani Aston Martin ali m'mavuto?
Ngakhale mliri wa coronavirus wakhudza kwambiri bizinesi yamagalimoto, makamaka ku Europe, chowonadi chomvetsa chisoni ndichakuti Aston Martin anali m'vuto kalekale ngozi yapadziko lonse isanachitike. Mu 20, malonda amtunduwo adatsika kwambiri kuposa 2019% popeza mitundu yatsopano ya Vantage ndi DB11 idalephera kugwirizana ndi ogula magalimoto amasewera.
N'zosadabwitsa kuti kugulitsa kosauka kwakhudza mtengo wagawo la kampani, monga Bambo Palmer adayambitsa chizindikiro cha 2018. Kuyambira pamenepo, mtengo wagawo nthawi zina watsika ndi 90%. Popanda kampani yokulirapo yoti ithandizire kubweza panthawi yovuta, mtunduwo unali pamavuto azachuma kumapeto kwa 2019.
Lowetsani bilionea waku Canada Lawrence Stroll kuti muyesenso kusunga mtunduwo. Adatsogolera gulu lomwe lidayika ndalama zokwana £182 miliyoni (AU$304 miliyoni) kuti lipeze gawo la 25% pakampaniyo, adatenga udindo wa wapampando wamkulu ndipo nthawi yomweyo adayamba kusintha momwe bizinesiyo idayendera.
Lawrence Stroll ndi ndani?
Iwo omwe sadziwa zamakampani opanga mafashoni ndi Formula 60 mwina sakudziwa dzina la Bambo Stroll. Mnyamata wazaka ziwiri wapeza chuma choposa $2 biliyoni popanga ndalama mumitundu ina yotchuka padziko lonse lapansi yomwe ikufunika thandizo. Iye ndi bwenzi lake la bizinesi adathandizira kusintha Tommy Hilfiger ndi Michael Kors kukhala mtundu wapadziko lonse lapansi ndipo adalemera panthawiyi.
Bambo Stroll ndi wokonda kwambiri magalimoto omwe ali ndi Ferraris angapo apamwamba, kuphatikizapo 250 GTO ndi LaFerrari, komanso Mont-Tremblant race track ku Canada. Kukonda magalimoto othamanga kumeneku kunapangitsa mwana wake wamwamuna Lance kukhala dalaivala wa Formula One ndi Williams ndipo pamapeto pake Stroll adagula gulu lovutikira la Force India F1, ndikulitcha kuti Racing Point ndikusankha mwana wake kukhala dalaivala.
Ndi kutenga Aston Martin, adalengeza zakusintha kwa Racing Point kukhala chovala chafakitale cha mtundu waku Britain F1 kupikisana ndi Ferrari ndi Mercedes-AMG panjanji. Izi ziyenera kupereka nsanja yoyenera yapadziko lonse lapansi kuti ithandizire kukonzanso chithunzi ndi mtengo wa Aston Martin.
Bambo Stroll adatsimikiziranso mkulu wa Mercedes-AMG F1 Toto Wolff kuti alowe nawo mgwirizano wake ndipo adapeza gawo la 4.8% ku Aston Martin, zomwe zinayambitsa mphekesera kuti adzasiya gulu la Germany kuti atsogolere ntchito ya Aston Martin F1.
Bambo Stroll ali ndi chidwi chofuna kutchuka ndipo ali ndi mbiri ya (kukhululukidwa) kukonzanso malonda omwe sanachite bwino.
Kodi Mr Moers angapangitse Aston Martin kukhala wokongola kwa Mercedes?
Ngakhale kuti nthawi ya Bambo Palmer ikufika kumapeto, ntchito yake yabwino yomanganso chizindikirocho sichitha kuchepetsedwa. Munthawi yake, adatsogolera kukhazikitsidwa kwa mitundu yaposachedwa ya Vantage ndi DB11, komanso DBS SuperLeggera. Inayambitsanso mtundu wa "Second Century Plan", yomwe idzawone kukhazikitsidwa kwa SUV yoyamba, DBX, komanso mzere watsopano wa magalimoto apamwamba apakati. Pachimake pabanja latsopanoli la magalimoto apakatikati ndi Valkyrie, galimoto yopangidwa ndi nthano yaukadaulo ya F1 Adrian Newey monga gawo la mgwirizano wa Aston Martin ndi gulu la Red Bull Racing F1.
Bambo Moers tsopano adzakhala ndi udindo osati kungoyambitsa DBX ndi magalimoto amasewera apakatikati, komanso kuwonjezera malonda a Vantage ndi DB11 ndikuwongolera phindu la kampani.
Ndicho chifukwa chake adalembedwa ntchito ndi Bambo Stroll, chifukwa ndi zomwe adachita ku AMG - kukulitsa mndandanda, kupititsa patsogolo kupanga ndikupanga bizinesi kukhala yopindulitsa, monga momwe Bambo Stroll adafotokozera mu malonda a ntchito a Mr. Moers.
"Ndili wokondwa kulandira Tobias ku Aston Martin Lagonda," adatero Stroll. "Ndi katswiri wodziwa zamagalimoto komanso wodziwika bwino wabizinesi yemwe ali ndi mbiri yayitali ku Daimler AG, yemwe tili ndi mgwirizano wautali komanso wopambana waukadaulo ndi malonda womwe tikuyembekezera kupitiliza.
"Panthawi yonse ya ntchito yake, wakulitsa kuchuluka kwa zinthu zomwe amagulitsa, kulimbitsa mtundu wake komanso kupanga phindu. Iye ndi mtsogoleri woyenera wa Aston Martin Lagonda pamene tikugwiritsa ntchito njira zathu zamabizinesi kuti tikwaniritse zomwe tingathe. Zokhumba zathu za kampaniyi ndi zazikulu, zomveka komanso zogwirizana ndi kutsimikiza mtima kwathu kuchita bwino. "
Mawu ofunikira mu mawuwa akunena za chikhumbo cha Bambo Stroll chofuna "kupitiriza" mgwirizano ndi Daimler. Pansi pa utsogoleri wa Bambo Palmer, Aston Martin adayamba kugwira ntchito pa injini yatsopano ya V6 yokhala ndi turbocharged ndi ma hybrid transmission kuti alowe m'malo mwa injini za AMG mumitundu yamtsogolo, ndikupangitsa mtunduwo kudziyimira pawokha.
Izi zikufunsa funso, kodi Bambo Stroll akufuna kukulitsa ubale wake ndi Daimler ndi chiyembekezo chakuti chimphona cha galimoto cha ku Germany chidzam'gulira, kumubwezera pa ndalama zake ndikuwonjezera mtundu wina wa galimoto ku banja la Daimler?
Aston Martin angakwane bwino kuposa AMG, kulola mtunduwo kukopa makasitomala olemera kwambiri kuposa Mercedes pano. Mwachidziwitso, izi zithanso kupulumutsa ndalama zambiri kudzera pamainjini ochita bwino kwambiri komanso nsanja zamamitundu amtsogolo a AMG.
Ndizofunikira kudziwa kuti panthawi yomwe Mercedes adalengeza kuti alowe m'malo mwa Bambo Moers ku AMG, wapampando wa Daimler, Ola Kellenius, adayamika ntchito yake ndipo sananene poyera chifuno chilichonse pakuchoka kwa mtsogoleri wochita bwino wa kampaniyo.
"Tobias Moers watsogolera mtundu wa AMG kuchita bwino kwambiri ndipo tikufuna kumuthokoza chifukwa cha zonse zomwe adachita ku Daimler," adatero. “Tili ndi malingaliro osiyanasiyana ponena za kuchoka kwake. Kumbali ina, tikutaya manejala wamkulu, koma nthawi yomweyo tikudziwa kuti zomwe akumana nazo zikhala zofunika kwambiri kwa Aston Martin, kampani yomwe tili ndi mgwirizano wautali komanso wopambana. "
Ndi mwayi wotani woti mgwirizanowo ukukulirakulira m'zaka zikubwerazi? Zikuoneka kuti kusankhidwa kwa Bambo Moers ndi kusuntha kwa Bambo Stroll kuti ayende pafupi ndi Daimler, chifukwa ndi amene angagule kwambiri Aston Martin m'tsogolomu. Onerani danga ili...
