Mbiri ya Mazda - Mazda
Kodi tinganene chiyani za Mazda? Osati zambiri, chifukwa palibe amene amafufuza zambiri za moyo wa wopanga makina aliwonse. Panthawiyi, mtundu uwu unazungulira kwa nthawi yaitali, utakulungidwa mwamphamvu mu kimono ngati geisha, kenako anapita ku Ulaya, kuvala bulawuti yaying'ono ya satin ndi khosi ndi kuwala. Nanga nkhani yonseyi inayamba bwanji?
Sizovuta kuganiza kuti opanga magalimoto ochepa anayamba kupanga magalimoto, ndipo Mazda anali chimodzimodzi. Mu 1920, kampani yotchedwa Toyo Cork Kogyo idakhazikitsidwa. Koma kodi iye anachita chiyani kwenikweni? Kupanga zitsulo? Mankhwala akufalikira? Bokosi - adangopanga pansi. Ndipo izi zinali zokwanira kuti apeze ndalama zokwanira kuti atengeke ndi kupanga magalimoto.
Mu 1931, galimoto yoyamba ya Mazda inatulutsidwa. Zonsezi, sizinali 66% galimoto - inali thunthu la matayala atatu. Inagulitsa mayunitsi 1960 mchaka choyamba, kotero tidaganiza zotumiza kunja. Dziko linasankhidwa kumene anthu ambiri akumwetulira anali kuyembekezera galimoto yoteroyo - China. Ngakhale bwino choyamba, galimoto yaikulu, Mazda anayenera kudikira kwa nthawi yaitali, mpaka 360. R4 pomalizira pake inali ndi mawilo 2, injini yaing'ono ya 356cc 3.1 ndi thupi lomwe anthu ambiri a ku Ulaya ankaganiza kuti linali mphika wa geraniums chifukwa unali wochepa kwambiri. Komano, a ku Japan amalowa mkati popanda vuto lililonse, ndipo miyeso yaying'ono ya galimotoyo inali ndi mwayi umodzi waukulu - idangodya 100l / XNUMXkm yokha, yomwe inali mwayi waukulu panthawi yotsitsimula chuma cha Japan. Komabe, kusintha kwenikweni kunali kudzadza.
Monga mukudziwira, Mazda pakadali pano ndiyopanga magalimoto okha padziko lapansi omwe amayesa injini za Wankel rotary. Anachita chidwi ndi kupanga kwawo mu 1961 - adalowa mgwirizano ndi NSU ndi Felix Wankel mwiniwake - pambuyo pake, akadali ndi moyo panthawiyo. Vuto, komabe, linali loti magawowa adafunikirabe kumalizidwa, ndipo Felix Wankel anali atasowa masomphenya ndipo sankadziwa choti achite nawo. NSU inapanga galimoto yoyamba padziko lonse ya Wankel-powered mu 1964, koma inawonongeka kwambiri moti Ajeremani anaphunzira mawu otemberera atsopano, okoma kwambiri. Mazda adaganiza kuti asafulumire ndikugwira ntchito pakupanga kwazaka zambiri, mpaka potsiriza, mu 1967, gulu linapangidwa kuti lithe kupikisana ndi injini "zachilendo". Inakhala yolimba ndipo idayamba kukhala mu imodzi mwamitundu yokongola kwambiri ya opanga, 110S Cosmo Sport. 1967 chinali chofunika kwa mtundu pa chifukwa china - ndiye anayamba kugulitsa Mazda ku Ulaya. Koma chotsatira nchiyani?
Mu 1972, Masayuki Kirihara anakwera ndege n’kupita ku Germany. Ndipo sikunali tchuthi, adalandira chitsogozo chomveka kuchokera ku Mazda - adayenera kupanga malo ogulitsa kumeneko. Zinamutengera kanthawi, koma kenako adakwanitsa - ndipo izi zidachitika chifukwa Mazda adadzikhazikitsa ku Germany ndikukhazikitsa RX-70 kumapeto kwa 7s. Galimoto iyi inali ndi zosankha zazikulu za kasinthidwe, injini ya rotary sinatenthe mafuta, koma imadya mu hectoliters ndipo nthawi yomweyo inapatsa chisangalalo choyendetsa galimoto. Komabe, nthawi ya ogulitsa kwenikweni inali isanakwane.
M'zaka za m'ma 80, maukonde ogulitsa ku Germany adakula, kotero mu 1981 adaganiza zotsegula ofesi yowonjezera ku Brussels. Mwachidule, zimayenera kuyang'ana m'manja mwa ogulitsa odziyimira pawokha a ku Europe. Ndipo panali zambiri zoti azilamulira - Ajeremani adakondana ndi zitsanzo zatsopano 323 ndi 626. Zogulitsa zazikulu zinkatanthauza ndalama zambiri, ndipo ndalama zazikulu zinali tchuthi ku Abu Dhabi kapena chitukuko cha teknoloji - mwamwayi, chizindikirocho chinasankha chomaliza. ndipo mu 1984 anali woyamba kuyamba kugulitsa magalimoto ndi catalytic neutralizer. Kuphatikiza apo, kampaniyo idakulitsa nyumba yake yosungiramo zinthu ku Hitdorf ndikuyambitsa ntchito zopangira zida za maola 24. Sizovuta kuganiza kuti iyi inali njira yabwino yotsatsa - chifukwa cha izi, kugulitsa magalimoto ku Europe kuwirikiza kawiri pazaka khumi izi. Komabe, mu XNUMX, zinthu sizinali bwino.
Chiyambi sichinali choyipa kwambiri. Mu 1991, mawonekedwe a 787B adakhala mawonekedwe okhawo aku Japan kuti apambane Maola 24 a Le Mans. Kuphatikiza apo, MX-5, yomwe idakhala ikudikirira kuvomerezedwa ndi Yamamoto kwa zaka 10, idalowa mubizinesiyo - msewu wocheperako, waung'ono, wopanda ntchito, womwe munthu aliyense wamphamvu adamumvera chisoni. Komabe, zoona zake n’zakuti galimoto imeneyi inali yanzeru kwambiri. Zinali zoonekeratu, zimayendetsa modabwitsa, zinali ndi injini zamphamvu - zinali zokwanira kukondedwa ndi achinyamata, olemera, ndipo chitsanzocho chinakhala chogunda pamsika. Komabe, malonda onse a mtunduwo adagwabe, chifukwa panalibe mibadwo yatsopano yamagalimoto. Kampaniyo idaganiza zothana ndi izi pokulitsa maukonde ake. Mu 1995, anatsegula ofesi yoimira Portugal, zinasintha ntchito ya nthambi European, ndipo potsiriza analenga Mazda Njinga Europe GmbH (MME), amene anayamba ntchito ndi nkhondo lonse la "lonse" 8 antchito. Pamodzi ndi dipatimenti yoyang'anira zinthu, zonse zinali zokonzeka kuyamba kugonjetsa Europe. Kapena anaganiza choncho.
Panali malo ambiri odziyimira pawokha ku Old Continent akugulitsa magalimoto a Mazda. Iwo anali ndi kasamalidwe kawo, ufulu wawo ndi khofi ku makina a khofi, omwe adayeneranso kudzigulira okha. Kampaniyo idaganiza zopeza katundu wodziyimira pawokha kuti apange maukonde akulu komanso nthawi yomweyo kuphatikiza malonda, malonda, PR ndi china chilichonse chomwe chakhala moyo wake mpaka pano. Zonse zinayamba ndi lingaliro la "Zoom-Zoom" ndi kukhazikitsidwa kwa maofesi atsopano mu 2000 - choyamba ku Italy ndi Spain, ndipo patapita chaka ku France, Great Britain ndi Sweden. Ndizoseketsa, koma ngakhale kuti pafupifupi makampani onse amagalimoto adazika mizu ku Europe ndipo adagwirizana bwino, Mazda idayesa kutulutsa zigongono zake pagulu la anthu ndikufika pamchenga. Komabe, adachita mosamala kwambiri - anthu 8 omwe adayamba kugwira ntchito ku Mazda Motor Europe GmbH adakula mpaka 100. Ndipo osati pakati pawo - antchito ambiri atsopano adalembedwa ntchito, maofesi atsopano adatsegulidwa ku Austria ndi Denmark, zitsanzo zatsopano zinatulutsidwa. kuperekedwa - mu 2002, "Mazda 6" analengedwa molingana ndi lingaliro makulitsidwe-Zoom, ndipo patatha chaka chimodzi, "Mazda 2, Mazda 3" ndi wapadera RX-8 Renesis ndi "Wankel" injini pansi pa nyumba. Mu chipwirikiti ichi cha chitukuko ndi kukula kwa Europe, mfundo yaing'ono ndi yofunika kutchula - chitsanzo MX-5 analowa mu Guinness Book of Records mu 2000 monga roadster wogulitsidwa kwambiri nthawi zonse. Zabwino, koma ofesi yathu yaku Poland ili kuti?
Panthawiyo, mumatha kuona kale magalimoto atsopano a Mazda omwe ankayenda m'misewu yathu, choncho anayenera kubwera kuchokera kwinakwake. Inde - poyamba Mazda Austria okha magalimoto kunja kumsika ku Southern ndi Central Europe. Kuphatikiza apo, adachita nawo ntchito yabwino kwambiri, chifukwa adakulitsa malonda amtundu ndi 25%. Tinayenera kudikirira mpaka 2008 kwa Mazda Motor Poland, koma inali nthawi yabwino - nthawi yomweyo tidayika manja athu pamibadwo yatsopano ya Mazda 2 ndi Mazda 6 yomwe idawonekera chaka chapitacho, komanso posachedwapa "Responsible Zoom-Zoom" . ndondomeko yomwe m'magalimoto atsopano amayenera kuchepetsa kugwiritsira ntchito mafuta komanso kukonza chitetezo. Onse oyimira ku Poland ndi ena ambiri ku Europe akuwonetsa kusintha komwe mtundu uwu ukupitilirabe pamaso pathu. Izi ndizabwino, chifukwa pafupifupi makampani onse amagalimoto adutsa nthawi imeneyi m'zaka zapitazi. Kampaniyi pakadali pano imalemba ntchito anthu opitilira 1600 kudera lonselo ndipo Mazda Motor Europe, yomwe idayamba ndi antchito 8, tsopano ili ndi antchito pafupifupi 280. Ichi ndi chitsanzo chabwino kwambiri choti chilichonse chimatheka, ngakhale kutembenuza kampani yokhomerera pansi kukhala kampani yotukuka yamagalimoto.
