Mbiri ya Skoda logo - Skoda
Kodi ma code a Å amawoneka bwanji? Mtunduwu wakhala wopambana kwambiri pamsika wathu kotero kuti ndizovuta kuti usadziwe. Ngakhale osadziwa adzamanga ndipo mwina amati ndi bwalo chabe ndi chinthu chosadziwika mkati. Ndiye ndi chiyani ndipo chinachokera kuti? Funso labwino!
Chizindikiro cha Skoda sichinawoneke ngati chikuwoneka lero. Komanso, tikhoza kunena kuti m'nthawi yoyamba anali osinthika komanso osadziŵika pa zoimbaimba kuposa Madonna. Zonsezi zinayamba mu 1895. Ndiye wopanga sanaganize za kupanga magalimoto - ankakonda kukondweretsa anthu ndi njinga ndi njinga zamoto. Choncho, chizindikiro choyamba chinali gudumu la njinga ndi masamba a linden opangidwa pakati pa spokes. Zoonadi, sizinali zopanda chizindikiro - udindo wa gudumu suyenera kufotokozedwa, ndipo laimu anatsindika chiyambi cha Slavic cha mtunduwo. Mu minimalism yamasiku ano, mwina palibe amene ali ndi malingaliro abwino omwe angatulutse chizindikiro chovuta chotere, koma ndiye - mutha kulumikiza kachipangizo kakang'ono panjinga kapena njinga yamoto. Ndendende nthawi yomweyo, chizindikiro china chinalipo - mkazi wokongola wachimuna wokhala ndi scythe ndi masamba a linden. Izi, nazonso, zikuwonetsa kalembedwe ka Art Nouveau.
Nthawi yosintha inafika zaka 10 pambuyo pake, mu 1905. Chizindikiro cha Slavia, chomwe kale chinali gudumu la njinga, tsopano chasanduka mkate wa gingerbread. Ndendende! Ngakhale mosavomerezeka, adatchulidwa motero chifukwa cha mawonekedwe ake komanso mtundu wake. Kuphatikiza apo, nthawi ino idaperekedwa kwa njinga zamoto zokha. Kumbali inayi, chizindikiro cha Laurin & Klement, mkazi weniweni wokhala ndi scythe, chinali chosavuta chifukwa kampaniyo idaganiza zolowa m'magalimoto. Oyambirira a oyambitsa, ophatikizidwa ndi laurels, adathera pa hood ya galimoto ya Voiturette A.
Zonse zinasinthanso mu 1913. Chizindikiro chozungulira chozungulira cha L&K chidasinthidwa ndi chizindikiro chachikulu chowulungika chokhala ndi mayina a eni ake okha - Laurin & Klement. Mutha kukumana nawo m'galimoto yamtundu wa G ndikutsatsa malondawo pamalo onse. Nthawi imeneyi inali yosangalatsa pa chifukwa china. Å koda Pilzno - inde, panali kale kampani yomwe idatenga L&K. Poyamba, Åkoda analibe ma logo olembetsedwa, motero adagwiritsa ntchito zilembo "Å" kapena "Å Z" mozungulira - popanda kukongoletsa mopambanitsa kapena kuwonjezera. Sanawoneke okongola chifukwa mapangidwe apangidwe adalengezedwanso ku sukulu ya kindergarten, koma kusintha kwenikweni kwa logo kunali kubwera.
Mu 1923, logo idawoneka yomwe imawonetsa komwe chizindikiro cha Åcodes chikapitako. Zoti palibe kanthu - Mmwenye wokhala ndi tsinde, mphuno yokhotakhota komanso mawonekedwe olakwika anali kupita kwinakwake. Komabe, sizinali za Indian mwiniwake, koma zomwe anali nazo pamutu pake ndi zomwe adagwirizana nazo - uta pansi pa mkono wake, mivi kumbuyo kwake ndi kulira komwe adanyamula ku America konse. Kumapeto kwa 1923, chizindikiro chinalembedwa chomwe chikugwiritsidwabe ntchito lero popanda kusintha kwakukulu - buluu, mapiko, mwinamwake muvi wa Indian, wolembedwa mozungulira. Monga ngati zimenezo sizinali zokwanira, analinso ndi chinachake chonga diso. Chinthu chabwino kwambiri ndi chakuti sichidziwikabe yemwe adabwera ndi lingaliro lachilendo chotero, ndani adavomereza ndi kumene kudzoza kunachokera. Mwina osati kuchokera kwa Mmwenye wokuwa? Chinthu chimodzi ndi chotsimikizika - chizindikirocho chinakhazikika, mosiyana ndi chizindikiro chachiwiri chomwe chinayambitsidwa patapita nthawi, mu 1925. Mawu agolide "Akoda" amaperekedwa pamtundu wakuda wabuluu wozungulira ndipo atazunguliridwa ndi golide wamaluwa. Itha kuwoneka mu code 633, koma idachotsedwa mu 1934. Muvi wamapikowo unadziwika.
Chizindikiro chodziwika bwino chinasinthidwa koyamba mu 1993. Ili ndi tsiku lofunika - Åkoda ali ndi mavuto azachuma, ndipo Volkswagen ili mumdima ndi ndalama zambiri mu akaunti. Chifukwa cha izi, adafuna kugawana nawo. Khodiyo idalandiridwa ndipo logoyo idasinthidwa - buluu idalowa m'malo mwa zobiriwira zobiriwira, ndipo dzina latsopano la mbewuyo - Åkoda Auto - lidawonekera pa mphete yolimba mtima. Ndipotu, sizinatenge nthawi yaitali.
Patatha chaka chimodzi, zinali zotheka kusirira chizindikiro chatsopano cha wopanga, ngakhale kusintha kunali kochepa - mpheteyo inakhala yakuda, ndipo mawu akuti "Auto" adasinthidwa ndi laurel. Komabe, "chidutswa chaching'ono" ichi sichinali chokoma kwa aliyense mu kampaniyo, chifukwa mwadzidzidzi chinasinthidwa kukhala "Auto". Komabe, mitundu yatsopano ya chizindikirocho idatsalira, ndipo, potsiriza, mutu watsopano m'mbiri ya mtunduwu unayenera kulembedwa, monga galimoto yoyamba yopangidwa mogwirizana ndi Volkswagen, Felicja, inawonekera m'magalimoto ogulitsa magalimoto. Zowona, mapangidwe apadera a logo adapangidwa kalekale, koma muzaka za 90s pomwe anthu adayamba kudabwa ngati kuli kotheka kulemberanso chophiphiritsacho kuti chikhale mbali imodzi ya chizindikirocho. Ndipo chiyani - ali ndi Mercedes, ndi Akoda? Derali ladziwika ndi dziko lonse lapansi komanso mitundu yosiyanasiyana yamtunduwu. Mapiko omwe ali ndi mwayi wochuluka komanso kupita patsogolo kwaukadaulo, komanso kuwombera mwatsopano komanso kulondola kwa chisankho chomwe chapangidwa. Makamaka chifukwa chakuti Volkswagen analowa pakati ngakhale mwakhungu. Palinso diso - mwanzeru, ndi mtundu wobiriwira - kupanga zachilengedwe. Kodi pali china chilichonse chomwe ndingasinthe pa logo?
Zachidziwikire, ma stylists ndi opanga. Mu 1999, mawonekedwe a chizindikirocho adatsitsimutsidwa, koma nthawi ino m'mawonekedwe osindikizidwa, mithunzi idawonjezeredwa, chifukwa zonse zidakhala zowoneka bwino. Sikuti aliyense amadziwa kuti mu 2005 wopanga adakondwerera chaka chake cha 100 pamsika. Ndipo panali chinachake chokondwerera - kupanga njinga zamoto ndi njinga zamoto, ndiye magalimoto, mavuto a zachuma, khadi la debit ndi pini code ya akaunti ya Volkswagen, ndipo, potsiriza, kupambana kwakukulu. Izi zinkafunika kukondwerera, kotero chizindikiro chachikumbutso chinawonekera - mphete yobiriwira, zokometsera zinabwerera, ndipo mawu akuti "ZAKA 100" adatenga malo a mapiko. Komabe, magalimoto anali ndi malonda ambiri kuposa ntchito zothandiza. Nyengo yatsopano mu chizindikiro cha mtundu ikuyamba tsopano - mu 2011.
Kuyambira mwezi wa Marichi, chizindikiro chatsopanocho chiziwonetsedwa pazofalitsa zamkati ndi zakunja za mtunduwo. Chifukwa mphamvu ya zinthu, chiwonetsero cha masiku ano ndi minimalism ndi ana, amene m'malo: "Amayi" amafuula: "mp3" - Logo wakhala kwambiri wamakono ndi chosavuta. Muvi wobiriwira umawoneka ngati wojambulidwa kuchokera ku mbale yachitsulo, yokhala ndi chozungulira chozungulira cha chrome chokhala ndi mawu oti "Å koda" pamwamba pake. Ndipo ndicho chiyambi chabe - kuyambira 2012, mitundu yonse yatsopano idzakhala ndi logo yasiliva yatsopano. Chabwino, dziko likusintha, ndipo logo ikusintha nayo. Ndipo kuganiza kuti zonse zidayamba ndi mkazi wachimuna ndi gudumu lanjinga ...
