California Golden Boy - Nicholas Woodman

Ali wachinyamata, adakonda kusewera mafunde ndi kusewera masewera oyambira, omwe sanabweretse bwino. Iye sanali wochokera m’banja losauka, choncho akafuna ndalama zochitira bizinesi, ankangopita kwa mayi ndi bambo ake. Sizisintha mfundo yakuti lingaliro lake lalikulu linasintha kwamuyaya momwe masewera ndi zochitika zina zonse zimasonyezera.

Anabadwira ku Silicon Valley. Amayi ake anali Concepción Socarras ndipo abambo ake anali Dean Woodman, wosunga ndalama ku banki ya Robertson Stevens yemwe adapereka chithandizo. Amayi a Nicholas anasudzula abambo ake ndipo anakwatiranso Irwin Federman, mmodzi wa oimira akuluakulu a kampani ya US Venture Partners Investment.

SUMMARI: Nicholas Woodman

Tsiku ndi malo obadwira: June 24, 1975, Menlo Park (California, USA).

Address: Woodside (California, USA)

Nzika: Amereka

Banja: wokwatira, ana atatu

Mwayi: $ 1,06 biliyoni (kuyambira Seputembara 2016)

Munthu wolumikizana naye: [imelo ndiotetezedwa]

Maphunziro: sekondale - Menlo School; Yunivesite ya California, San Diego

Chidziwitso: woyambitsa ndi mutu wa GoPro (kuyambira 2002 mpaka lero)

Zokonda: kusefa, kuyenda panyanja

Fano lathu lidakulira m'dziko lomwe anthu ambiri opanga komanso akatswiri azaukadaulo amalota. Komabe, sitinganene kuti anangogwiritsa ntchito udindo wake. Ngakhale zinali zosavuta kwa iye kuposa ena ambiri, ziyenera kuvomerezedwa kuti iye mwini adawonetsa - ndipo akuwonetsabe - mzimu wamphamvu wazamalonda. Kukhala wachinyamata anali kugulitsa t-shirts, kukweza ndalama kwa gulu la surf chifukwa kuyambira ali wamng'ono, matabwa ndi mafunde anali chilakolako chake chachikulu.

Atamaliza maphunziro ake ku yunivesite ya California San Diego ku 1997, adaganiza zoyesa dzanja lake pamakampani a intaneti. Choyamba chimene iye anachiyambitsa chinali Webusayiti ya EmpowerAll.comyomwe idagulitsa zinthu zamagetsi, ndikulipiritsa ndalama pafupifupi madola awiri. Chachiwiri Funbug, okhazikika pamasewera ndi malonda, kupatsa ogwiritsa ntchito mwayi wopeza ndalama.

Zipatso za kuyenda pa mafunde

Palibe m'makampani onsewa omwe adachita bwino. Atakhumudwitsidwa pang'ono ndi izi, Woodman adaganiza zochoka ku California chipwirikiti. Anapita ku Australia ndi Indonesia. Akumasambira pa mafunde a m’nyanja, anajambula luso lake pa kamera ya 35-mm yomangidwa pamkono wake ndi bande yotanuka, kuti akasonyeze banja lake pambuyo pake. Kwa wokonda filimu ngati iye, ichi chinakhala chovuta kwambiri, ndipo zipangizo zamaluso zinali zodula kwambiri. Komabe, pang'onopang'ono, izi zidatsogolera Nicholas Malingaliro a GoPro webcam. Lingaliro loyamba lomwe linabwera m'maganizo mwake linali lamba lomwe linamangiriza kamera ku thupi, zomwe zinapangitsa kuti zikhale zosavuta kujambula zithunzi ndi kujambula mavidiyo popanda kuthandizidwa ndi manja.

Woodman ndi mkazi wake wam'tsogolo, Jill, adapeza ndalama zoyambira bizinesi yawo pogulitsa mikanda yazigoba yomwe adagula kale ku Bali. Nick adathandizidwanso ndi amayi ake. Choyamba, pomubwereketsa 35. madola, ndikupereka, zomwe amatha kupanga zingwe zamakamera oyesera. Abambo ake a Nick adamubwereka 200 XNUMX. madola.

Umu ndi momwe lingaliro la kamera ya GoPro lidapangidwira mu 2002. Zida zoyamba zidakhazikitsidwa pamakamera amafilimu a 35mm. Wogwiritsa ntchito amavala padzanja. Poyamba, malondawo adasinthidwa kangapo kuti pamapeto pake akhale chinthu chatsopano kwambiri pamsika. Woodman mwiniwake adayesa zothandiza m'magawo ambiri ndi maphunziro. Wagwira ntchito ngati woyesa GoPro, mwa zina, pamagalimoto othamanga mpaka 200 km / h.

Poyamba, makamera a Woodman ankagulitsidwa m'masitolo osambira. Komabe, Nick mwiniwake akugwirabe ntchito pa iwo, akukonza mapangidwewo. M'zaka zinayi, GoPro yakula mpaka antchito asanu ndi atatu. Analandira kontrakiti yake yoyamba mu 2004, pamene kampani ya ku Japan inaitanitsa makamera XNUMX pazochitika zamasewera.

Kuyambira pano kupita mtsogolo zogulitsa kawiri pachaka. Kampani ya Nika inapeza 2004 mu 150. madola, ndipo m'chaka - 350 zikwi. Mu 2005, chitsanzo chachipembedzo chinawonekera GoPro Ngwazi. Imajambulidwa mu 320 x 240 resolution pa 10 fps (-fps). Zotsatira zake ndi kanema woyenda pang'onopang'ono. Kutalika kwake kunali masekondi 10, ndipo kukumbukira mkati kunali 32 MB. Poyerekeza, timapereka zidziwitso za mtundu waposachedwa, womwe udawonekera pamsika mu Okutobala 2016. GoPro Hero 5 Wakuda imatha kujambula mu 4K resolution pa 30fps kapena Full HD (1920 x 1080p) pa 120fps. Ili ndi ntchito yojambulira khadi ya MicroSD yomwe imatha kusunga zambiri kuchulukitsa chikwi. Kuphatikiza apo, wopangayo wasamalira: kujambula mu mawonekedwe a RAW, mawonekedwe apamwamba okhazikika azithunzi, mawonekedwe okhudza, kuwongolera mawu, GPS, nthawi yogwiritsira ntchito nthawi zambiri kuposa kale. Palinso mtambo ndi mapulogalamu mosavuta kugawana mavidiyo ndi ena, etc.

Mu Meyi 2011, GoPro idapeza ndalama kuchokera kwa osunga ukadaulo - $ 88 miliyoni, kuphatikiza. kuchokera ku Riverwood Capital kapena Steamboat Ventures. Mu 2012, Nick adagulitsa makamera a GoPro okwana 2,3 miliyoni. M'chaka chomwecho, wopanga waku Taiwan Foxconn adasaina naye pangano, kupeza gawo la 8,88% ku Woodman Labs lokwana 200 miliyoni mayuro. Zotsatira zake, mtengo wa kampaniyo unakwera kufika pa $ 2,25 biliyoni. Nikolai nthawi ina adalankhula monyada za chinthu chomwe adapanga: "GoPro si kampani yamakamera. GoPro ndi kampani yomwe imapereka zokumana nazo. ”.

Nicholas Woodman wokhala ndi bolodi loyera ndi kamera ya GoPro

Mu 2013, bizinesi ya Woodman idapeza $986 miliyoni. Mu June 2014 GoPro ndi kuchita bwino kwambiri adakhala poyera. Kampaniyo idakhazikitsidwa patatha theka la chaka. mgwirizano ndi NHL. Kugwiritsa ntchito makamera pamasewera a hockey League yofunika kwambiri padziko lonse lapansi kudabweretsa kuwulutsa kwa machesi pamlingo watsopano wowonera. Mu Januware 2016, GoPro adagwirizana nawo Periscope ntchitokotero kuti owerenga angasangalale ndi moyo kanema mtsinje.

Zonse zikumveka ngati nthano, sichoncho? Ndipo komabe, posachedwapa, mitambo yakuda yakhala ikuyendayenda pakampani ya Woodman, yomwe sikufanana ndi nthano.

Kodi katunduyo ndi wabwino kwambiri?

Kugwa kwa 2016, zidadziwika kuti Karma ndiye drone yoyamba ya GoPro - kuchotsedwa pa malonda. Magawo angapo a 2500 omwe adagulitsidwa adataya mphamvu mwadzidzidzi panthawi yothawa, malinga ndi mawuwo. Chifukwa cha zochitikazi (panthawiyi, ziyenera kuwonjezeredwa, panalibe zochitika zomwe zinkaopseza thanzi kapena katundu), GoPro inaganiza zochotsa katunduyo pamsika ndikubwezera ndalamazo kwa eni ake onse a chipangizocho. Ogwiritsa ntchito Karma adatha kupereka lipoti pamalo ogulira, kubweza zida ndikubweza ndalamazo.

Nicholas Woodman analemba m’mawu ake kuti: “Chitetezo ndicho chofunika kwambiri kwa ife. Ogwiritsa ntchito angapo a Karma anenapo za kuwonongeka kwa magetsi pogwiritsa ntchito zida. Tinapanga chisankho mwachangu kuti tibwerere ndikubweza ndalama zomwe tinagula. Tikuyesetsa kuthetsa vutoli. "

Komabe, mavuto a drone ndi vuto linanso pazochitika zosasangalatsa zomwe zakhala zikuchitika kwa miyezi yambiri. Kale kumapeto kwa 2015, kuwerengera kwa GoPro pamsika wamasheya kudatsika kwambiri. Kuyambira pomwe kampaniyo idayamba kugulitsa masheya mu Ogasiti 2014, magawo adatsika ndi 89%. Chuma chake cha Woodman, mpaka posachedwapa chomwe chikuyerekeza kupitilira $2 biliyoni, chatsika ndi theka.

Nicholas Woodman pa chiwonetsero cha Karma drones

Mu kotala yachinayi ya 2015, GoPro idatumiza kutayika kwa $ 34,5 miliyoni. Zogulitsa zidatsika kwambiri kumapeto kwa chaka, panthawi ya malonda a Khrisimasi - ma webukamu anali pamashelefu ogulitsa. Ndipo tikulankhula za nthawi yomwe nthawi zambiri imatanthawuza kukolola kwa opanga zida zamagetsi ndi zamagetsi. Zogulitsa zidatsika ndi 31% kuposa chaka chatha. Kampaniyo idakakamizika kusiya 7% ya antchito ake.

Akatswiri ambiri amati kampani Woodman wakhala wovutitsidwa ndi chipambano chake. Mawebusayiti ake ndi apamwamba kwambiri komanso iwo samasweka basi. Nthawi yomweyo, mibadwo yotsatira yazinthuzi sizipereka magawo abwinoko kapena zopambana zaukadaulo. Maziko a makasitomala okhulupirika ndi okhutira, omwe, popanda kukokomeza, amatha kutchedwanso mafani, asiya kukula. Otsatira ambiri amasewera owopsa kwambiri agula kale zinthu za GoPro, khalani nazo ndikuzigwiritsa ntchito. Palibe zatsopano.

Mphindi yachiwiri Mitengo yazinthu za GoPro. Mwina palibe makasitomala atsopano chifukwa ndi okwera kwambiri? Ubwino umawononga ndalama, izi ndizomveka, koma tiyenera kuvomereza kuti si onse omwe, mwachitsanzo, adzagwiritsa ntchito makamera pamtunda wa mamita 30 pansi pa madzi. Ogula ambiri adzawagwiritsa ntchito m'malo otsika kwambiri. Chifukwa chake, posankha kugwiritsa ntchito $ XNUMX pa GoPro ndi $ XNUMX yokha pamtundu wina wachitatu, wogula amatha kusankha chinthu chotsika mtengo chomwe chimakwaniritsanso zoyembekeza zake.

Vuto lina la GoPro linali kuwongolera kwamakamera mu mafoni a m'manja. Ambiri aiwo ndi osalowa madzi. Ndipo ngati khalidweli silifanana, bwanji kunyamula zipangizo ziwiri m'thumba mwako pamene chimodzi chokwanira? Chifukwa chake, zida zapamwamba za GoPro zitha kugawana tsogolo la zida zina zambiri za digito ndi makanema zomwe zidangokhala zosafunikira.

Woodman akufotokoza kuti GoPros akhala zida zomwe zimagwiritsidwa ntchito pamsika wa niche. Niche yadziwika bwino ndipo sikutengera zida zambiri pamlingo womwe omwe amagawana angafune. Iye mwiniyo ankafuna kuti ma webukamu akhale osavuta kugwiritsa ntchito, omwe anali kukulitsa omvera. Zogulitsa ziyeneranso kukhala zabwino chifukwa chandalama zokhudzana ndi ma drones…

Kuyenda pamadzi osadziwika

Pakadali pano, mu Disembala 2015, pomwe zizindikiro zoyamba zamavuto zidawonekera ku GoPro, Nikolai adalamula. yacht yamayendedwe anayi Utali 54,86 m, mtengo 35-40 miliyoni madola. Bwatoli, lomwe liyenera kuperekedwa kwa Woodman mu 2017, lidzakhala ndi Jacuzzi, nsanja yosambira ndi madontho a dzuwa, mwa zina. Chabwino, amangolakalaka kuti akatenga oda yake, angakwanitse ...