"Posamalira tsitsi lozindikira, chinthu chofunika kwambiri ndi mtunda," akutero Agnieszka Nedzial, wotchuka kwambiri wa tsitsi la ku Poland komanso wolemba I Do Hair.

Kusamalira tsitsi kozindikira lero ndizochitika zapadziko lonse lapansi, zotsatira zake zomwe zimawonekera pamashelefu a ma pharmacies. "Kuchita tsitsi" ndi chiyani, kodi mliriwu wakhudza bwanji kutchuka kwake, ndipo oyamba kumene ndi okonda tsitsi apamwamba apeza chiyani m'bukuli?

Włosing, i.e. chisamaliro chodziwika bwino cha tsitsi, poganizira zofunikira zawo ndi zosowa zawo, zafika patali kwambiri zaka zingapo zapitazi. Kuchokera pa niche yoperekedwa kwa "m'nyumba" kwambiri komanso kufunikira kogula zodzoladzola zoyenera, kupita ku zosangalatsa zambiri zokhala ndi zinthu zambiri zomwe zimapezeka m'ma pharmacies otchuka. Uwu ndiye mwayi wabwino wa Agnieszka Niedzialek, yemwe wapanga gulu lotanganidwa kwambiri lozungulira tsitsi. Ili ndi otsatira opitilira 140 pa Instagram, 246 pa YouTube mu 440, ndipo gulu la Facebook la WŁOSING pakadali pano lili ndi mamembala ndi mamembala opitilira 2014 (!) chikwi, ndipo chiwerengerochi chikukulirakulira tsiku ndi tsiku. Chilakolako chotsuka chowuma chinayamba ndi blog Nedzela yomwe inakhazikitsidwa mu 2020, pofuna kugawana nzeru zomwe adapeza pambuyo pake, akukumbukira kuti, "adawotcha" tsitsi lake ndikulisokoneza ndi mtundu komanso kusowa chisamaliro choyenera. Zotsatira za njira yatsopanoyi yozindikira inali yochititsa chidwi kwambiri kotero kuti buloguyo idakopa chidwi chachikulu, ndipo mlengi wake - ambiri osilira ndi otsanzira. Ndiye panali njira ya YouTube, yomwe ili yotchuka kwambiri pamakampani opanga tsitsi. Agnieszka wakhala katswiri wokonzekera osati tsitsi lake, komanso kwa owonera, owerenga ndi owonera, kugawana ndi katswiri wake, chidziwitso chothandiza, kuwulula zidule, kusanthula nyimbo ndi kulimbikitsa zodzoladzola zosiyanasiyana. Hairy Tale Cosmetics (HTC), mtundu wa Niedzialek womwe ukuyembekezeredwa kwa nthawi yayitali, udayamba mu XNUMX.

Mafunso ndi Agnieszka Niedzialek

: "Agnieszka, wapulumutsa tsitsi langa, wapulumutsa moyo wanga!" Kodi mwamvapo kangati?

• Agnieszka Lamlungu: Nthawi zambiri. Ndipo nthawi iliyonse ndikamva kuti "Ndinapulumutsa moyo wa wina," nyali yanga yofiira imawunikira, za momwe tsitsi latsokali limakhudzira kudzidalira kwathu! Ndipo kukongoletsa tsitsi kumakhala kosokoneza, chifukwa mukawona emulsification kapena ntchito yopaka mafuta, simumangoyamikira zotsatira zake, komanso mumamva. Nthawi zambiri ndamvapo maganizo amenewa. Ndiye ndikangomva zinthu ngati zimenezo, zimakhala zosangalatsa kwambiri, koma kumbali ina ndimakhala wotopa ndi kulemera kwa tsitsili [kuseka].

OW: Kodi ndizowona kuti azimayi aku Poland ndi apainiya komanso atsogoleri pakusamalira tsitsi mozindikira?

• CHAKA: Ndimatsatira magulu ambiri akunja, mbiri ya Instagram, ndi zina zotero ndipo inde, ndithudi: Azimayi aku Poland ndi apainiya ndi atsogoleri pakukonzekera tsitsi komanso kusamalira tsitsi. Izi ndizosangalatsa chifukwa, mwachitsanzo, pakusamalira nkhope, magwero akunja amakhazikitsa zomwe zimatifikira. Komabe, pakusamalira tsitsi, ndimaona kuti ndife "patsogolo" ndi chisamaliro chonse - kupatula tsitsi lopiringizika, chifukwa apa pali poyambira ku US ndi UK, komwe kuli anthu ambiri omwe ali ndi tsitsi lopiringizika (ndipo pali nkhani zachikhalidwe. zili pachiwopsezo)). Ku Poland, tangozindikira posachedwa kuti tsitsi lathu lalikulu "likufuna kupindika" [kuseka].

OW: Kodi “mpainiya” wathu amasonyeza chiyani?

• CHAKA: Mwachitsanzo, ku Poland kuchuluka kwa PEH (mapuloteni, ma emollients, moisturizers) amadziwika bwino, pomwe kunja kumayang'ana bwino pakati pa hydration ndi mapuloteni, kusamvana pakati pa hydration ndi mapuloteni nthawi zambiri kumanyalanyazidwa. Pali nthano zambiri za silicones, i.e. kupatula kwathunthu. Mapuloteni nthawi zambiri amapewedwa, ndipo ndikwanira kusankha mtundu woyenera wa tsitsi lathu, osati kuwasiya kwathunthu. Mabwalo aku Poland ndi magulu osamalira ndi ochulukirapo komanso achangu. Ndidawona kuti madera athu amayang'ana kwambiri, owongolera bwino, chifukwa kuchuluka kwa mafunso ndi mayankho ndikwambiri - timamvetsetsa zambiri za chemistry, biochemistry ndi cosmetic tekinoloje. Zokambirana ndi malangizo m'magulu a Chipolishi sizosiyana kwambiri moti timagawanika kukhala zodzoladzola zabwino ndi zoipa, timayang'ana pa kuzindikira, chifukwa palibe chakuda ndi choyera.

OW: Kodi mliriwu wawonjezera chidwi pakusamalira tsitsi ndikukulitsa dera?

• CHAKA: Zowonadi, mliriwu "watipatsa" nthawi yochulukirapo, koma pakhalanso chizolowezi chodzisamalira tokha, "kudzisamalira". Kumayambiriro kwa kudzipatula, makanema anga ofotokoza za metamorphoses mu "Top Model" adayamba kutchuka - zomwe, ndikuganiza, zidakhala zoyambira zovuta kwa tonsefe, zidathandizira kusiya. Ndine wokondwa kwambiri kuti mafilimu anga anali opambana. Anthu ochulukirachulukira adayamba kujowina gulu lokongoletsa tsitsi: gulu langa la Facebook, Instagram yanga, HTC Instagram ndi zina zotero. Mphepo ina yofananira idawonekera posachedwa, nditakhazikitsa TikTok - tsopano pali anthu ambiri omwe amandizindikira mumsewu pa TikTok! Zimandidabwitsa chifukwa ndimayika zopusa zotere mmenemo [kuseka]. Gulu la anthu okongoletsa tsitsi lakhala ndi chilimbikitso chachikulu ndipo mbiri zatsopano zapangidwa.

OW: Ndimayang'ananso ndipo ndimatsatira atsikana ambiri (koma osati okha!) omwe akuchita ntchito yawo bwino ndipo, monga micro-influencers, amalowa m'madera ang'onoang'ono. Izi zimaonekera makamaka pankhani ya kupeza ulamuliro pakati pa achinyamata, chifukwa mtsikana wa zaka 20 akamalankhula ndi azaka 20, zimakhala zosavuta kuti amve uthengawo ndi kuuchita mogwira mtima.

• CHAKA: Ndipo simukuyenera kufikira aliyense. Komanso, sindinakhalepo munthu wokonda dziko lapansi chifukwa chodziwika. Ndili ndi zodzoladzola zanga, ndili ndi sitolo yanga, kotero zimadziwika kuti, mwachitsanzo, sindipanga mindandanda kapena malingaliro ambiri kuchokera ku malo ogulitsa mankhwala, ndipo izi ndi zomwe anthu amafunikira - ndipo izi ndi zomwe "zatsopano" izi Women Artists akuchita. Ndimakonda kwambiri kupanga zodzoladzola zatsopano chifukwa ndizosangalatsa.

OW: Mwinamwake mwamvapo funsoli kangapo chifukwa chake munalembera bukuli. Koma ndikufuna ndikufunseni chifukwa chake mudalemba bukuli pompano? Kodi kusowa kwa nthawi ndiko kunayambitsa?

• CHAKA: Kungoti tili ndi valavu yodabwitsa mu kampaniyi, ndipo ndiyotopetsa kwambiri. Ndinali ndi zopereka kuchokera kwa ofalitsa khumi ndi awiri, ndipo ndithudi ndinadziwa kuti ichi chinali sitepe yotsatira, ndithudi. Vuto lalikulu linali loti iyi ndi ntchito mumakampani atsopano kwa ife. Ndidayenera kuphatikiza zambiri, zambiri zidachitika panthawiyi: pafupifupi zida khumi ndi ziwiri zatsopano za HTC zidawonekera, zidatumiza kanema watsopano panjira kamodzi pa sabata, ndikuwonjezera positi yatsopano pa Instagram, komanso kumalumikizana nthawi zonse. olembetsa mbiri yanga ...

OW: mumachitabe nokha?

• CHAKA: Inde, ndipo anthu amadabwa: "Agnieszka, mumachita zambiri ndikulembabe pa Instagram? Ndizodabwitsa kwambiri!" Chifukwa ndimalankhula ndi anthu awa! Ndipo kugwira ntchito ndi kampani yanu ndi ntchito yosalekeza. Mavuto akafika, nthawi zina umayenera kusiya chilichonse ndikuchisamalira, chifukwa chake zimakhala zovuta kupeza nthawi yolemba buku. Nthawi zonse ndinkafuna kuzifalitsa, zinkawoneka ngati zachibadwa kwa ine - monga chidule cha lingaliro lonse ndikutseka lingaliro ili mu mawonekedwe opezeka kwambiri.

OW: Kodi kwenikweni "Ndimapanga Tsitsi" ndi ndani?

• CHAKA: Choyamba, chinenero cha bukhulo, kuphatikizapo kukonzanso ndi kuliŵerenga, chinapangidwa m’njira yoti chikhale chosangalatsa kuchiŵerenga. Ndinkafuna kuti likhale buku loti ndiwerenge, osati zomwe zili pabulogu yanga kapena njira ya YouTube. Izi zimatsimikizira kuti chisamaliro chamtundu uliwonse ndi chabwino ngati chimakutumikirani - uwu ndi uthenga waukulu. Ndipo inde, pali njira zambiri zomwe muyenera kuzidziwa, pali njira zosiyanasiyana ndipo ndizosangalatsa, koma chisamaliro cha tsitsi sichinthu chatsopano. "I Do hairing" ndi nkhani yokhudza chisamaliro cha tsitsi monga gawo la moyo wathu, koma osati zomwe ziyenera kukhala moyo wathu wonse. Tsitsi ndi lathu, osati la tsitsi, tiyenera kusangalala ndi masitayelo. Kwa ine zakhala zokonda komanso ntchito, koma ndizochitika payekha, ambiri aife timakhala ndi zokonda zosiyanasiyana ndipo sizokhudza tsitsi [kuseka]. Kwa anthu ambiri, chinachake "chalakwika" nawo, chikhalidwe cha malire a tsitsi, chimachepetsa mu chinachake. Ndiroleni ndikupatseni chitsanzo chenicheni: mukufuna kupeza bwenzi ndipo, mwachitsanzo, muli ndi dandruff, scalp yanu imagwa kwambiri. Zimadziwika kuti mukalandira, kudzidalira kwanu kudzalumpha! Inde, mukadali munthu yemweyo, koma mumakhala omasuka komanso osavuta kupeza chinenero chodziwika ndi ena, mumachotsa zovuta zazikuluzikuluzi.

OW: Ndi chiyani kwenikweni chomwe tingapeze m'buku lakuti "Ndimachita tsitsi langa, kapena momwe mungasamalire tsitsi lanu mozindikira komanso mogwira mtima"? Kodi anthu wamba adzamvetsa izi?

• CHAKA: Bukuli lili ndi zoyambira, mwachitsanzo. sitepe ndi sitepe mmene kusamalira tsitsi lanu. Mituyo imalembedwa ndi zovuta, kotero mutha kudumpha njira za nyenyezi zitatu poyamba ndikuphunzira zoyambira. Tidzapeza malingaliro okhudza PEH bwino, tsitsi la porosity, ndi zina zotero, zonse zitayikidwa m'njira yofikirika kwambiri, kuti tisawopsyeze - ndinayesa kusokoneza mawu achilendowa [kuseka].

  Komanso za chinthu chilichonse chosamalira, zamitundu yazinthu ndi momwe mungasankhire - ndikuganiza kuti palibe amene angasowe mumsasa wa shampoos, zowongolera, zotsuka, ma seramu, ndi zina zambiri, chifukwa zonse zimakambidwa mwatsatanetsatane.

  Zitsamba ndi utoto wa zitsamba zimapanganso gawo lalikulu.

  Chiyambi ndi mapeto ndi chomangira pankhani ya kakongoletsedwe ka tsitsi, monga momwe tingasamalire tsitsi tikakhala mothamanga ndipo tilibe nthawi yake. Bukhuli liri ndi chinachake kwa aliyense, kusonyeza chisamaliro choyambirira ndi chapamwamba, zonse zomwe zimatsogolera ku cholinga chowongolera tsitsi.

  Ndikuwonetsanso zomwe muyenera kuyembekezera komanso nthawi ndi zomwe musayembekezere. Tilinso ndi mutu wokhala ndi mavuto ndi mayankho ake; Pali mfundo zambiri zochititsa chidwi, kuphatikizapo mbiri yakale.

OW: Kotero oyamba ndi oyamba kumene kumeta tsitsi akhoza "kukula" ndi bukhuli, kuphunzira njira zamakono, ndi zina zotero?

• CHAKA: Inde, koma sindikanakhala ndekha likanakhala buku lokhala ndi zofunikira, kotero pali chidziwitso chachinsinsi chomwe ndimapeza popanga zodzoladzola zanga. Mwachitsanzo, ndikuwonetsa momwe wopanga angagwiritsire ntchito zosakaniza kuti chinthucho chiwoneke bwino kapena kukhala ndi zomanga thupi zambiri chifukwa ndi mafashoni.

NDINALEMBILA BUKU! 📚 # Ndimachita ✨

O: Pomaliza, kuyesa pang'ono: yerekezani kuti muli ndi zokhumba zitatu za nsomba yagolide. Kuyambira mawa, zikomo kwa iwo, akazi onse aku Poland ndi ma Poles onse omwe amasamalira tsitsi ...

AG: ... amasungunula ndi kupukuta shampu, amapanga chotsitsimutsa msanga (ie. Muyenera kukhala omasuka ndikuyang'ana chinthu chilichonse payekhapayekha - ndichifukwa chake bukuli lidapangidwa kuti mudziwe zomwe muyenera kuyang'ana ndikuwonetsetsa ngati malondawa amakukondani. Chifukwa muyenera kusunga tsitsi lanu kutali.

Mukhoza kuphunzira zambiri za chisamaliro cha tsitsi m'buku lakuti "Ndimachita tsitsi, kapena momwe mungasamalire tsitsi lanu mwachidwi komanso mogwira mtima", ndipo ngati muli ndi chidwi ndi mutuwu, onetsetsani kuti mwawona tabu "Ndimasamala za kukongola".

Christian Lipets