TikTok, mafunde aku Asia omwe amawopseza Facebook
Tikuwona kugwa kwa Facebook. Kwa tsopano ku Asia. Zambiri pakukula kwa kutchuka kwa zinthu zopangidwa ndi ByteDance, m'modzi mwa otsogola ku China opanga mapulogalamu ndi ogulitsa, akuwonetsa kuti kontinentiyo idatayika kale pa Facebook.
1. Kupambana kwa TikTok mu Masanjidwe a App
Chaka chatha, pulogalamu yapagulu iyi idatsitsa mabiliyoni imodzi padziko lonse lapansi (1). TikTok (2) Instagram yachulukitsa kuwirikiza (kutsitsa 444 miliyoni), yomwe tsopano ndiyoyimitsa kwa ogwiritsa ntchito achichepere.
2. TikTok - tsamba la pulogalamu
TikTok idachokera ku China ngati douyinKwenikweni, ndi nsanja yanyimbo yochezera yomwe imatha kugwiritsa ntchito ogwiritsa ntchito kupanga ndikuyika makanema afupipafupi (mpaka masekondi 15). Izi sizinthu zokha za kampani yaku China. ByteDance. Amapanganso zinthu zolakalaka kwambiri, monga nkhani ndi zinthu zina zophatikizira. Kameme TVzoperekedwa m'misika yakumadzulo ngati TopBuzz.
pakadali pano sanapange chilichonse chomwe chingatchulidwe kuti chikugunda kuyambira zaka khumi zapitazi. Malo ake atsopano, odziwikabe kwambiri, Instagram ndi WhatsApp, sanapangidwe ndi kampani ya Zuckerberg, koma anagulidwa ndi mabiliyoni a madola..
Kusachita bwino kumawonetsedwa ndi chitsanzo Lasso, yomwe idakhazikitsidwa kumapeto kwa chaka chatha, ndi pulogalamu yachitukuko yomwe imalola ogwiritsa ntchito kuwonera ndikupanga mafilimu afupiafupi, nthawi zambiri mavidiyo a nyimbo osachita masewera. Pulogalamuyi ili pafupifupi yofanana ndi TikTok, koma imasowa poyambira pakutchuka pakati pa achinyamata. Pakalipano, ByteDance ikuwoneka kuti ili patsogolo pa nsanja ya buluu pokhudzana ndi ubwino wa ndondomekoyi komanso mlingo wa kumvetsetsa zosowa za achinyamata omwe amagwiritsa ntchito intaneti.
Inde, China ndi msika wapadera womwe Facebook kapena Instagram sizikupezeka chifukwa cha kufufuza. Komabe, kupitilira 40% ya kutsitsa kwamapulogalamu mu 2018 kudachokera kwa ogwiritsa ntchito ku India yademokalase, yomwe mpaka pano yakhala ikulamulidwa ndi Facebook yokhazikika, nsanja yayikulu yochezera monga Instagram ndi WhatsApp tatchulazi.
Choyipa kwambiri, kuwonjezera TikTok akuyamba kusuntha kupitirira Asia ndi ku Zuckerberg gawo. Chiwerengero cha kutsitsa kwa mapulogalamu achi China mu Apple App Store ndi Google Play sitolo chili kale mu mamiliyoni makumi ambiri ku US (3). Deta yotereyi idaperekedwa ndi SensorTower, kampani yofufuza zamsika yofunsira. Pa nthawi yomweyo, Facebook Lasso dawunilodi 70 zikwi. ogwiritsa. Pomwe TikTok idakali kumbuyo kwa WhatsApp, Facebook Messenger ndi Facebook palokha pankhani yotsitsa mu 2018, malinga ndi data ya Sensor Tower, chitsanzo cha kutsanzira "chosimidwa" popanga mawonekedwe ake osachita bwino kwambiri zikuwonetsa kuti Facebook ikuwopa ku China.
3. Kukwera kwa TikTok ku US
Community ndi yosiyana
Kwa iwo omwe sanatsimikizikebe ndi Facebook, osasiya Instagram, TikTok zitha kuwoneka ngati zosamvetsetseka kapena zodabwitsa. Ogwiritsa ntchito ndi achinyamata omwe amajambula mavidiyo awo akuimba ndi kuvina kumalo otchuka.
Ntchito yosangalatsa ndikutha kusintha mafilimu, kuphatikizapo "social", yomwe ndi ntchito ya anthu oposa mmodzi. Pulatifomu imalimbikitsa kwambiri ogwiritsa ntchito kuti agwirizane ndi ogwiritsa ntchito ena kudzera muzomwe zimatchedwa njira yoyankhira makanema kapena mawonekedwe a "duets".
Kwa "opanga" a TikTok, pulogalamuyi imapereka mwayi wogwiritsa ntchito chilichonse kuyambira makanema anyimbo odziwika mpaka timawu tating'ono tambiri, makanema, kapena ma meme ena opangidwa pa TikTok. Mutha kujowina "zovuta" kuti mupange china chake kapena kutenga nawo gawo popanga meme yovina. Pamene ma memes ndi kulengedwa kwawo pamapulatifomu ambiri amasindikizidwa molakwika ndipo nthawi zina amaletsedwa, ByteDance imakhazikitsa lingaliro lawo lonse lachiwonetsero pa iwo. Monga mapulogalamu ambiri ofanana, TikTok imaperekanso zotsatira zosiyanasiyana, zosefera, ndi zomata zomwe mungagwiritse ntchito popanga zomwe zili. Komanso, chirichonse ndi chophweka kwambiri apa. Simuyenera kukhala katswiri mu kusintha kulenga kanema tatifupi kuti nthawi zina kugwa ndithu mwaukhondo.
Wogwiritsa ntchito akatsegula pulogalamuyi, chinthu choyamba chomwe amawona sichakudya chodziwitsa anzawo monga pa Facebook kapena , koma tsamba la "For You". Iyi ndi njira yopangidwa ndi ma algorithms a AI kutengera zomwe wogwiritsa adalumikizana nazo kale. Chifukwa chake anthu omwe akudabwa zomwe angatumize lero amalembedwa nthawi yomweyo kuti achite nawo mipikisano yamagulu, ma hashtag, kapena kuwona nyimbo zodziwika bwino.
Kuwonjezera apo Algorithm ya TikTok samagwirizanitsa wogwiritsa ntchito ndi gulu limodzi la abwenzi, komabe amayesa kumusamutsira kumagulu atsopano, mitu, zochitika. Izi mwina ndiye kusiyana kwakukulu komanso kusinthika kuchokera pamapulatifomu ena..
4. Zhang Yiming, Mtsogoleri wa ByteDance
Gwirani ndikuthamangitsa Silicon Valley
TikTok isanakule pafupifupi 300% pachaka, inkatchedwa pulogalamu ya "lip-sync", ndiye kuti, yokhudzana ndi karaoke, koma pa intaneti. Ogwiritsa ntchito intaneti ambiri omwe adakumana nawo amafanananso ndi Snapchat chifukwa chaubwana wake wamba. Komabe, ndani amakumbukira ntchito ya minivideo Vine yoperekedwa ndi Twitter zaka zingapo zapitazo, pulogalamu yaku China ingawoneke ngati yodziwika bwino. Uku ndi kuyesa kwinanso kutchuka kwa kanema kakang'ono.
Akatswiri amazindikira kuti sizingatheke kuyankhula za "nyenyezi za TikTok" monga ma YouTubers odziwika bwino, koma njira zopezera kutchuka ndizosasinthika. Ngati ntchitoyo ikupitilira kukula mofanana ndi kale, kubadwa kwa "tiktok otchuka» Zikuwoneka zosapeweka.
Zowona, pali malipoti osadziwika bwino kuti ntchitoyo, kuwonjezera pa mbali yachinyamata komanso yachisangalalo, ilinso ndi "mdima" - dziko la akazitape amatsenga ndi stalkers, anthu omwe amagwiritsa ntchito ogwiritsa ntchito ena, ndi ogawa zinthu zosaloledwa. Komabe, palibe amene watsimikizira zimenezi. Zachidziwikire, TikTok ili ndi zambiri chitetezo cholimba chachinsinsi (mosiyana ndi mapulogalamu ena otchuka).
Makolo kapena ogwiritsa ntchito okha amatha kukhazikitsa akauntiyo kukhala yachinsinsi, kuibisa kuti isafufuzidwe, kuletsa kuyankha ndi kuyika, kuletsa kuyanjana ndikuchepetsa kutumizirana mameseji. TikTok imayambitsa nthawi yomweyo fufuzani malonda - mwachidule, otchedwa. , mwachitsanzo, makanema omwe amatsogolera makanema akulu. Kwa mitundu yosiyanasiyana, gulu la ogwiritsa ntchito tsambalo ndilokongola, ngakhale nsanja yaying'ono yotere iyenera kusamala ndi izi kuti zisawopsyeze ogwiritsa ntchito. Chitsanzo cha Facebook, chomwe m'zaka zoyambilira za kukhalapo kwake sichinathamangire kumalonda movutikira, ndizowonetsa.
Kupambana kwa ByteDance ndikopambananso kwamalingaliro achi China mu IT. Ngati ipambana Facebook, Instagram, ndi masamba ena pa nthaka yawo yaku America, kudzakhaladi chigonjetso chothandiza kwa aku China ku Silicon Valley.
Mwa njira, ByteDance anangotsegula ofesi yawo kumeneko. Pambuyo pa zotsatira zake, amakonzekeranso. Akuti ili ndiye loto lalikulu komanso cholinga chachikulu cha Zhang Yiming, wamkulu wa kampaniyo. Ndikoyenera kukumbukira kuti Facebook nthawi ina inali ndi mapulani otere ndipo idakhazikitsidwa. Komabe, kunali kulephera kwakukulu. Ngati chipangizo cha ByteDance chamangidwa ndikuyendetsedwa bwino, Zuckerberg atha kutenga vuto lina lopweteka.
Mapiritsi angapo owawa
Kuwunika mozama za "zosangalatsa" za TikTok kumabweretsa kuganiza kuti nthawi zambiri zimakhala zosangalatsa kwa achinyamata ochokera kugulu lotchedwa Generation Z.
Kodi adzakula kuchokera ku TikTok? Kapena mwina nsanja yotchuka idzakhwima, monga Facebook, yomwe zaka khumi zapitazo idawonedwanso ngati njira yopusa yosangalatsa, koma yakula kukhala njira yolumikizirana yofunikira komanso yofunika kwambiri pazachikhalidwe komanso ndale? Tiwona.
Pakadali pano, pulogalamuyi yakumana ndi anthu akuluakulu. Pamkangano wapagulu m'maiko ena (kuphatikiza China ndi India), malingaliro adatuluka akuti TikTok imathandizira pakugawa zinthu zosaloledwa, kuphatikiza zolaula. Kufikira kwaletsedwa oletsedwa ku Indonesia kale mu Julayi 2018, ku Bangladesh mu Novembala 2018 komanso mu Epulo 2019 India. Lingaliro la akuluakulu aku India linali lopweteka kwambiri, chifukwa pulogalamuyo inali ndi ogwiritsa ntchito pafupifupi 120 miliyoni.
Ndiye mwina nkhani zamapulogalamu zomwe eni ake samatha kuziwongolera ndikuwongolera zitha kuchedwetsa kuphedwa kwa Facebook? Mwa njira, a ku China adzimva pakhungu lawo momwe amamvera pamene wina akusokoneza ndikuletsa chitukuko cha ntchito zakunja m'munda wawo, zomwe akhala akuchita ndi nyumba zakunja kwa zaka zambiri.
