Kodi Genesis angapikisanedi ndi Mercedes-Benz, BMW ndi Audi - kapena adzakumana ndi tsoka ngati la Infiniti? Chifukwa chiyani 2022 ikhoza kukhala chaka chofunikira kwambiri pamtundu wa Hyundai ku Australia

GV70 midsize SUV ndiye mtundu wofunikira kwambiri ku Genesis Australia.

Titha kunena kuti ziyembekezo zinali zochepa pomwe Hyundai idatulutsa Genesis ngati mtundu wawo wapamwamba ku Australia.

Kupatula apo, lingaliro la mtundu waku South Korea lokhazikitsa mtundu wina wapamwamba limagwirizana ndi kulephera pang'onopang'ono komanso kowawa kwa Nissan yemwe adayesa ku Infiniti.

Ngakhale kuti gulu la otsatsa lidayesetsa kuchita bwino, chiyembekezo chilichonse chokhudza Genesis chidakhazikika chifukwa idayambitsa ma sedans a G70 ndi G80, mitundu yamagalimoto omwe ngakhale ogula apamwamba adasiya kukonda ma SUV.

Komabe, polankhula ndi omwe anali mkati mwa nthawiyo adawulula masomphenya a nthawi yayitali a kampaniyo ndipo adapereka chiyembekezo chamtsogolo.

Ngakhale sizinalengezedwe poyera, panali lingaliro lakuti awiriwa a G70/G80 anali "kuyambitsa kofewa" kwa mtunduwo, kutsegulira njira ndikuthandizira mtundu watsopanowo kuchotsa zovuta zilizonse ma SUV atsopano ofunikira asanafike.

Ndipo afika, ndipo GV80 yayikulu ndi GV70 yapakatikati agunda zipinda zowonetsera m'miyezi 18 yapitayi. Zogulitsa zidayenda bwino mu 2021, pomwe Genesis akugulitsa 220 peresenti chaka chatha, ngakhale ndizosavuta kuwona kukula kwakukulu kuyambira pakucheperako.

Genesis adagulitsa magalimoto 229 mu 2020, kotero magalimoto 734 omwe adagulitsidwa mu 21 adakwera kwambiri, koma akadali ochepa poyerekeza ndi malonda amtundu wa Big Three - Mercedes-Benz (28,348 sales), BMW (24,891 sales) ndi Audi (16,003). XNUMX).

Aliyense mkati kapena kunja kwa kampaniyo amene akuyembekezeradi Genesis kuti apikisane ndi atatu a German akudzinyenga okha. Ndiye cholinga chenicheni cha Genesis mu 2022 ndi kupitilira apo?

Chandamale chodziwikiratu ndi Jaguar, mtundu wokhazikitsidwa, womwe udali ndi zokhumudwitsa mu 2021 ndi mayunitsi 1222 okha omwe adagulitsidwa. Ngati Genesis atha kuchita izi mu 22, iyenera kukhala ndi cholinga chapakati chosunthira pafupi ndi ma brand monga Lexus ndi Volvo, onse omwe adagulitsa magalimoto opitilira 9000 chaka chatha.

Kukwaniritsa zolinga zonsezi kudzafunika kukula kosatha, chifukwa chake 2022 ndiyofunika kwambiri. Ngati mtunduwo ukhalabe ndikutaya mphamvu chaka chino, posachedwa kukhazikitsidwa, zipangitsa kupita patsogolo kwambiri kukhala kovuta kwambiri.

Ndicho chifukwa chake Genesis Australia yasankha njira ya "pang'onopang'ono ndi yokhazikika" ndi ogulitsa ochepa (otchedwa studio) ndi malo oyendetsa mayeso. Pakalipano pali ma Studios awiri okha a Genesis, imodzi ku Sydney ndi imodzi ku Melbourne, yomwe ili ndi malo oyesera omwe ali pano ku Parramatta ndi Gold Coast, ndikukonzekera kutsegulidwa posachedwa ku Melbourne, Brisbane ndi Perth.

M'malo moyika ndalama zambiri m'mabizinesi akunja omwe safunikira pamzere wocheperako, Genesis Australia yasankha kuyang'ana pa chitsanzo cha kasitomala chomwe chidzayesa kulekanitsa ndi mitundu yayikulu.

Ntchito yake ya "Genesis kwa inu" ndiye maziko a lingaliro ili: kampaniyo imapereka magalimoto oyesera kwa omwe ali ndi chidwi m'malo mowakakamiza kuti abwere kwa ogulitsa. Utumiki womwewo umalandiranso ndikupereka magalimoto kuti akonzekere kukonza, zaka zisanu zoyambirira zomwe zimaphatikizidwa pamtengo wogula galimotoyo. 

Zingakhale pafupi ndi zosatheka kuti makampani akuluakulu apamwamba apereke chithandizo chaumwini, chifukwa chake Genesis akugwiritsa ntchito kukula kwake kochepa kuti apindule. Koma sangakhale wamng'ono mpaka kalekale. Mtunduwu wanena momveka bwino kuti cholinga chake ndikupeza gawo la 10 peresenti pamsika uliwonse womwe umapikisana nawo.

Pakalipano, chitsanzo chabwino kwambiri pazochitikazi ndi G80 sedan, yomwe imakhala ndi 2.0% ya msika waukulu wa sedan, imodzi mwa magawo ang'onoang'ono kwambiri m'dzikoli.

Ma SUV sakuyenda bwino, ndi GV70 kukhala ndi gawo la 1.1% la gawo lake mu 2021 ndi GV80 kukhala ndi gawo la 1.4% poyerekeza ndi mpikisano.

Chaka chomwe chikubwera chidzakhala kuyesa kotsimikizika kwa mtundu wa Genesis komanso GV70 makamaka. nthawi zonse zimayembekezeredwa kukhala mtundu wotchuka kwambiri wa mtunduwo, kotero kuti chaka chake choyamba chathunthu kugulitsidwa chizikhala chikuwonetsa momwe Hyundai imalandilidwa bwino mu gawo lapamwamba.

Chofunika kwambiri, komabe, Genesis sangathe kugwera mumsampha womwewo monga Infiniti, yomwe inali yopanda phindu komanso uthenga wosokoneza malonda. Iyenera kudzidziwitsa yokha ndikupereka zitsanzo zopikisana, ngakhale zitagulitsidwa m'mabuku ang'onoang'ono.

Mwamwayi Genesis, idzakhala ndi mitundu itatu yatsopano chaka chino - GV60, Electrified GV70 ndi Electrified G80, zonse zomwe ziyenera kuchitika mu gawo lachiwiri. 

GV60 ndi mtundu wa Genesis wa Hyundai-Kia's "e-GMP" EV, kotero ndiyogwirizana kwambiri ndi Hyundai Ioniq 5 ndi Kia EV6, zonse zomwe zidagulitsidwa nthawi yomweyo. Izi zimakakamiza Genesis kuti achite zomwezo, chifukwa sizingakhale zabwino kwambiri kuti mtundu wamtengo wapatali ukhale wolimbana ndi zovuta zomwe makampani akuluakulu atenga mosavuta.

Zomwezo zikugwiranso ntchito kwa GV70 yolumikizidwa. Kufunika kwa magalimoto amagetsi kukukulirakulira, ndipo Genesis adanena kale kuti tsogolo lake ndi magetsi, choncho idzafunika kukankhira zitsanzo zake zogwiritsira ntchito batri molimbika mu 2022, ngakhale kuti G80 ya Electrified idzakhala chitsanzo cha niche chopatsidwa chidwi chochepa pa sedans.

Mwachidule, Genesis ali ndi zosakaniza zomwe zimafunika kuti zikhale zopambana zamtengo wapatali m'zaka zikubwerazi, koma ziyenera kupitiriza kukula chaka chino kapena kutaya njira yake.