Tsalani ma cookies pa intaneti. Ndalama zazikulu zotsutsana ndi ufulu kuti zisamatsatidwe

Kumayambiriro kwa chaka cha 2020, Google idalengeza kuti msakatuli wake womwe ukuchulukirachulukira pamsika, Chrome, isiya kusunga ma cookie a chipani chachitatu, omwe ndi mafayilo ang'onoang'ono omwe amalola ogwiritsa ntchito kutsatira ndikusintha zomwe akupereka, m'zaka ziwiri (1). Mkhalidwe wa dziko la zoulutsira mawu ndi zotsatsa zimatengera mawu akuti: "Uku ndiko kutha kwa intaneti monga tikudziwira."

HTTP Cookie (omasuliridwa ngati cookie) ndi kachidutswa kakang'ono kamene tsamba lawebusayiti limatumiza kwa msakatuli ndipo msakatuli amatumizanso tsambalo nthawi ina ikadzapezekanso. Amagwiritsidwa ntchito kwambiri posungira magawo mwachitsanzo, popanga ndi kutumiza ID kwakanthawi mutalowa. Komabe, itha kugwiritsidwa ntchito kwambiri ndi kusunga deta iliyonsezomwe zitha kusungidwa ngati chingwe cha khalidwe. Chifukwa chake, wogwiritsa ntchito sayenera kuyika zomwezo nthawi iliyonse akabwerera patsambali kapena kuyenda kuchokera patsamba lina kupita ku lina.

Makina a cookie adapangidwa ndi yemwe kale anali wogwira ntchito ku Netscape Communications - Lou Montugliegondi yokhazikika malinga ndi RFC 2109 mogwirizana ndi David M. Kristol mu 1997. Muyezo wapano wafotokozedwa mu RFC 6265 kuyambira 2011.

Fox imatseka, Google imayankha

Pafupifupi kuyambira pomwe intaneti idayamba cokokie amagwiritsidwa ntchito kusonkhanitsa deta ya ogwiritsa ntchito. Iwo anali ndipo akadali zida zazikulu. Kugwiritsa ntchito kwawo kwafala kwambiri. Pafupifupi maphunziro onse omwe amagwiritsidwa ntchito pamsika wotsatsa pa intaneti cokokie pakulondolera, kubwezeretsanso, kuwonetsa zotsatsa kapena kupanga mbiri yamakhalidwe a ogwiritsa ntchito. Panali zochitika amatsegula intanetikomwe mabungwe angapo amasunga makeke.

Kukula kwakukulu kwa ndalama kuchokera Kutsatsa pa intaneti zaka 20 zapitazi makamaka chifukwa cha zomwe ma cookie a chipani chachitatu amapereka. Liti kutsatsa kwa digito Izi zathandiza kukwaniritsa magawo omwe anali asanakhalepo ndi omvera, ndikukuthandizani kuti mugwirizane ndi njira yanu yotsatsira kuti mukhale ndi zotsatira zomwe zinali zosatheka kutheka m'njira zambiri zama media.

Ogulitsa i olimbikitsa zachinsinsi kwa zaka zambiri, akhala akuda nkhawa kwambiri ndi momwe makampani ena amagwiritsira ntchito makeke a chipani chachitatu kuti azitsatira ogwiritsa ntchito popanda kuwonekera kapena kuvomereza. Makamaka maonekedwe otsatsa akuyambiranso kutumiza zotsatsa zomwe zikufuna kupangitsa kuti kutsatira kwamtunduwu kuwonekere, zomwe zidakwiyitsa ogwiritsa ntchito ambiri. Zonsezi zinapangitsa kuti kuchuluka kwa anthu omwe amagwiritsa ntchito ad blockers.

Pakadali pano, zikuwoneka ngati masiku a ma cookie a chipani chachitatu awerengedwa. Ayenera kuzimiririka pa intaneti ndikugawana tsogolo laukadaulo wamagetsi kapena kutsatsa kwaukali komwe kumadziwika kwa ogwiritsa ntchito intaneti akale. Kulengeza za kuchepa kwawo kunayamba ndi Nkhandwe yamotoamene anatsekereza zonse ma cookie akutsata gulu lachitatu (2).

Tachitapo kale ndi kuletsa ma cookie a gulu lachitatu mu msakatuli wa Apple Safari, koma izi sizinapereke ndemanga zambiri. Komabe, kuchuluka kwa magalimoto a Firefox ndi nkhani yayikulu kwambiri yomwe yadabwitsa msika. Zinachitika kumapeto kwa 2019. Zotsatsa za Google za Chrome zikuwerengedwa ngati momwe zimachitikira kusunthaku, popeza ogwiritsa ntchito ayamba kusamuka ambiri kupita kuchitetezo chabwinoko chachinsinsi. pulogalamu yokhala ndi nkhandwe mu logo.

2. Letsani makeke kutsatira mu Firefox

"Kupanga Network Yachinsinsi Kwambiri"

Zosintha pakuwongolera makeke mu Chrome (3) adalengezedwa ndi Google zaka ziwiri pasadakhale, ndiye ziyenera kuyembekezera theka loyamba la 2022. Komabe, si onse amene amakhulupirira kuti pali chifukwa chodera nkhaŵa kwambiri za zimenezi.

3. Letsani makeke mu Chrome

Choyamba, chifukwa amatchula "ma cookie" a chipani chachitatu, kutanthauza kuti, osati kwa ofalitsa mwachindunji a webusaitiyi, koma kwa anzawo. Malo amakono amaphatikiza zinthu zochokera kuzinthu zosiyanasiyana. Mwachitsanzo, nkhani ndi nyengo zitha kubwera kuchokera kwa anthu ena. Mawebusayiti amalumikizana ndi othandizana nawo paukadaulo kuti awathandize kutsatsa zotsatsa zomwe zikuwonetsa zinthu ndi ntchito zomwe zimakondweretsa ogwiritsa ntchito omaliza. Ma cookie ena omwe amathandiza kuzindikira ogwiritsa ntchito masamba ena amagwiritsidwa ntchito kupereka zofunikira komanso kutsatsa.

Kuchotsa makeke ena adzakhala ndi zotsatira zosiyana. Mwachitsanzo, kupulumutsa ndi kulowa mu mautumiki akunja sikungagwire ntchito, ndipo makamaka, sikutheka kugwiritsa ntchito kutsimikizira ndi ma akaunti ochezera a pa Intaneti. Zidzakulepheretsani kutsatira zomwe zimatchedwa Ad Conversion Paths, mwachitsanzo. otsatsa sangathe kutsata molondola momwe amachitira komanso kufunika kwa zotsatsa zawo monga momwe zilili pano chifukwa ndizosatheka kudziwa ndendende zomwe ogwiritsa ntchito akudina ndi zochita zomwe amachita. Sizili ngati otsatsa ayenera kuda nkhawa, chifukwa ofalitsa amakhala ndi ndalama zotsatsa.

Patsamba langa labulogu la Google Justin Schuh, CTO ya Chrome, idafotokoza kuti kuchotsa ma cookie a chipani chachitatu cholinga chake ndi "kupanga tsamba lachinsinsi." Komabe, otsutsa kusinthaku amayankha kuti ma cookie a chipani chachitatu samaulula zaumwini kwa maguluwa motsutsana ndi chifuniro cha wogwiritsa ntchito. Pochita, ogwiritsa ntchito pa intaneti yotseguka amadziwika ndi chizindikiritso chachisawawa.ndipo otsatsa ndi ogwirizana ndiukadaulo amatha kukhala ndi mwayi wopeza zokonda ndi machitidwe a ogwiritsa ntchito. Kupatulapo kusadziwika kumeneku ndi komwe kumatenga ndikusunga zinsinsi zanu, kulumikizana kwanu ndi zambiri za anzanu, mbiri yakusaka ndi kugula, komanso malingaliro andale.

Malinga ndi zomwe Google idanena, zosintha zomwe zaperekedwa zitha kutsika ndi 62% pachuma cha ofalitsa. Izi zidzakhudza makamaka osindikiza kapena makampani omwe sangadalire maziko amphamvu a ogwiritsa ntchito olembetsedwa. Tanthauzo lina lingakhale lakuti pambuyo pa kusinthaku, otsatsa ambiri akhoza kutembenukira ku zimphona monga Google ndi Facebook, chifukwa adzatha kulamulira ndi kuyeza omvera a malonda. Ndipo mwina ndizo zonse.

Kapena ndi yabwino kwa osindikiza?

Sikuti aliyense ali wosimidwa. Anthu ena amaona kusintha kumeneku kukhala mwayi kwa ofalitsa. Liti kutsata ma cookie a chipani chachitatu kutha, ma cookies ofunikira, mwachitsanzo, omwe amachokera mwachindunji kwa osindikiza masamba, adzakhala ofunika kwambiri, omwe ali ndi chiyembekezo akutero. Amakhulupirira kuti deta yochokera kwa ofalitsa ikhoza kukhala yamtengo wapatali kuposa masiku ano. Komanso, zikafika ukadaulo wa sevaosindikiza akhoza kusinthana ndi tsamba lalikulu kwathunthu. Chifukwa cha izi, makampeni amatha kuwonetsedwa pafupifupi mofanana ndi kusintha kwa asakatuli kusanachitike, ndipo bizinesi yonse yotsatsa idzakhala kumbali ya osindikiza.

Anthu ena amakhulupirira kuti ndalama zotsatsa pamakampeni apa intaneti zitsalira zasamutsidwa kuchoka ku mayendedwe olunjika kupita ku zitsanzo zamakhalidwe. Chifukwa chake, tiwona kubwerera kwa zisankho zakale. M'malo motsatsa zotengera mbiri yosakatula, ogwiritsa ntchito alandila zotsatsa zogwirizana ndi zomwe zili ndi mutu watsamba lomwe akuwonetsedwa.

Komanso, m'malo cokokie zitha kuwoneka ma ID a ogwiritsa ntchito. Yankholi likugwiritsidwa ntchito kale ndi osewera pamsika wamkulu. Facebook ndi Amazon zikugwira ntchito pa ma ID ogwiritsa ntchito. Koma mungapeze kuti satifiketi yotere? Tsopano, ngati wosindikiza ali ndi mtundu wina wa ntchito zapaintaneti zomwe wogwiritsa ntchito akuyenera kulowamo, ali ndi ma ID. Izi zitha kukhala ntchito ya VoD, bokosi lamakalata, kapena kulembetsa. Zozindikiritsa zitha kupatsidwa ma data osiyanasiyana - monga jenda, zaka, etc. Ubwino wina ndi wakuti pali imodzi chizindikiritso choperekedwa kwa munthuosati pa chipangizo china. Mwanjira imeneyi zotsatsa zanu zimayang'ana anthu enieni.

Kuonjezera apo, deta ina yomwe siili yokhudzana ndi wogwiritsa ntchito, koma mosadziwika bwino, ingagwiritsidwe ntchito potsatsa malonda. Itha kukhala ikuyang'ana zotsatsa zanu kutengera nyengo, malo, chipangizo, makina ogwiritsira ntchito…

Apple yalumikizananso ndi tycoons pakugunda bizinesi yotsatsa pa intaneti. Kusintha kwa iOS 14 m'chilimwe cha 2020, zidapatsa wogwiritsa ntchito mwayi woti azimitsa kutsata kwa wogwiritsa ntchito kudzera m'mabokosi a zokambirana kuwafunsa ngati "aloledwa kutsatira" ndikupangitsa kuti mapulogalamu "asatsatire". Ndizovuta kulingalira anthu omwe akuyang'ana njira zomwe angasunge. Apple yatulutsanso njira yoperekera malipoti mwanzeru. chinsinsi cha safarizomwe zidzasonyeze bwino amene akukutsatirani.

Izi sizikutanthauza kuti Apple imatsekereza otsatsa. Komabe, imabweretsa malamulo atsopano okhudza zachinsinsi, omwe opanga amapeza muzolemba zatsopano zotchedwa. SKADNetwork. Malamulowa amalola, makamaka, kusonkhanitsa deta mosadziwika popanda kufunikira, mwachitsanzo, kukhala ndi deta yaumwini ya wogwiritsa ntchito mu database. Izi zimaphwanya zitsanzo zotsatsa zomwe zakhala zikugwiritsidwa ntchito kwa zaka zambiri, monga CPA ndi ena.

Monga mukuwonera, kuzungulira ma cookie ang'onoang'ono osawoneka bwino pali nkhondo yayikulu yandalama zambiri. Mapeto awo amatanthauza kutha kwa zinthu zina zambiri zomwe zimayendetsa kayendedwe ka ndalama osewera amsika ambiri pa intaneti. Panthawi imodzimodziyo, mapeto awa, monga mwachizolowezi, chiyambi cha chinthu chatsopano, sichidziwika bwino chomwe chiri.

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