Chifukwa chiyani ziwerengero za Honda Australia za 2022 zogulitsa zitha kusintha momwe mumagulira magalimoto atsopano kwamuyaya

M'badwo wa 11 Civic hatchback yaying'ono ndi mtundu waposachedwa kwambiri wa Honda Australia.

Kupambana kapena kulephera kwa Honda pa mpikisano wotsatsa wa 2022 kumatha kukhala ndi zotsatirapo zazikulu pa momwe mumagulira magalimoto atsopano kupita patsogolo.

Monga tanena, mtundu waku Japan wasintha kwambiri momwe amachitira bizinesi ku Australia. Anasiya chikhalidwe cha ogulitsa ndipo m'malo mwake adatengera zomwe zimatchedwa "agency model" pogulitsa magalimoto ake.

Mwachidule, izi zikutanthauza kuti Honda Australia tsopano akuwongolera zombo zonse ndipo inu, kasitomala, mumagula mwachindunji kuchokera kwa iwo, ndi wogulitsa tsopano makamaka akugwira zoyendetsa zoyesa, kutumiza ndi ntchito.

Mitundu ina idzayang'ana mwachidwi pamene makasitomala ndi ogulitsa akulandira njira yatsopanoyi yochitira bizinesi. Ngati zitheka, zidzakankhira makampani ambiri amagalimoto kuti asamukire ku mtundu wabungwe, koma ngati sizingagwire ntchito, zipatsa ogulitsa magalimoto mpata wochulukirapo pazokambirana zamtsogolo.

Ngakhale opanga magalimoto akupanga mgwirizano ndi ogulitsa ndikuyika nkhope yosangalala pagulu, kumbuyo kwazithunzi pali kusakhutira kuti mtundu wagalimoto ulibe ulamuliro wachindunji pa zomwe kasitomala amakumana nazo - ndiyo ntchito ya wogulitsa.

Ngakhale kuti izi sizimachitiridwa miseche ochita malonda a galimoto kapena kusala aliyense amene ali ndi maburashi oipa omwewo, kulephera kudziletsa kwachititsa kuti anthu ochulukirachulukira amtundu wa magalimoto azifunafuna njira zopezera chisonkhezero chowonjezereka pogula magalimoto.

Mercedes-Benz Australia ndi mtundu wina wogwiritsa ntchito chitsanzo cha bungweli pambuyo poyesera ndi zitsanzo zake zamagetsi za EQ, pamene Genesis Motors Australia imayang'anira ntchito zake zogulitsa ndi Cupra Australia idzachitanso chimodzimodzi.

Koma Honda Australia ikutsogolera, atakhala nthawi yambiri mu 2021 akukonzanso momwe amachitira bizinesi ku Australia, kotero idzakhala chizindikiro choyamba chodziwika bwino chomwe chikuwonetsa zomwe chitsanzo chatsopanochi chikutanthauza.

Zizindikiro zoyambilira sizinali zabwino chifukwa kusinthaku komanso kuchedwa kwina kokhudzana ndi coronavirus kudapangitsa kuti malonda onse atsika ndi pafupifupi 40% mu 2021 (39.5% kukhala ndendende). Izi sizinathandizidwenso ndi lingaliro la kampani losiya mitundu ya compact City ndi Jazz, komanso kuyambitsa mzere watsopano wa Civic model kumapeto kwa chaka.

Ponseponse, Honda Australia yagulitsa magalimoto atsopano 17,562 mu 2021 mu 40,000, kutsika kwakukulu kuchokera pa XNUMX omwe adagulitsidwa zaka zisanu zapitazo ndikutsata wachibale watsopano wa MG ndi mtundu wapamwamba wa Mercedes-Benz. Zimayikanso pachiwopsezo kuchokera kuzinthu ngati LDV, Suzuki ndi Skoda m'zaka zikubwerazi pomwe mitunduyi ikupitilira kukula.

Izi sizikutanthauza kuti Honda ndi kuchepa zonse. Ndipotu, kusamukira ku chitsanzo chatsopano cha malonda kumapangidwira kuti mtunduwo ukhale wopindulitsa kwambiri ngakhale umagulitsa magalimoto ochepa. 

Zizindikiro za miyezi yomaliza ya 2021 zakhala zabwino kwa kampaniyo, mkulu wa Honda Australia Stephen Collins wasangalala ndi zomwe wawona.

"Mwezi wa Novembala unali mwezi wathunthu wazinthu zofananira zamalonda zamalo ochezera a Honda, makamaka m'matauni akuluakulu a Melbourne ndi Sydney, zomwe zidapangitsa kuti mapangano ambiri asayinidwe komanso magalimoto ambiri operekedwa kwa makasitomala, komanso kuchuluka kwa magalimoto. kuchuluka kwamafunso amakasitomala. ” adatero Januware.

"Kupyolera mu njira yathu yatsopano yoyankha makasitomala, tawona kuti 89% yamakasitomala amavomereza kwambiri kuti kugula Honda yatsopano kunali kosavuta, ndipo 87% adapatsa otsatsa atsopanowo mphambu 10 kapena 10 mwa XNUMX. ".

Mu 2022, mtundu waku Japan udzakhala ndi mitundu ingapo yofunikira kuti ikule, yomwe ndi m'badwo wotsatira wa HR-V compact SUV.

Honda HR-V ya 2022 idzaperekedwa ndi hybrid powertrain.

Ikugulitsidwa kale ku Europe, HR-V yatsopano ikupezeka koyamba ndi injini yosakanizidwa pansi pa baji ya e:HEV.

Kuwonjezera zitsanzo magetsi adzakhala sitepe yofunika kwa Honda, amene anali oyambirira proponent wa hybrids koma waona bwino zochepa. Kufuna kwa msika kwa mitundu yosakanizidwa ndikwambiri pakadali pano, makamaka pakati pa ma SUV, kotero kupereka HR-V e:HEV mwina kungakhale kusuntha kwanzeru.

Honda Australia ilinso ndi mapulani okulitsa mndandanda wa Civic mu '22 ndi hatch yotentha ya Civic Type R yomwe imabweretsa chisangalalo pamawonekedwe ake. Galimoto ya subcompact yoyambira kutsogolo iyenera kugunda ziwonetsero zakomweko kumapeto kwa 2022, ndipo mzere wa Civic udzakulitsidwanso ndi kuwonjezera kwa e:HEV, mtundu wosakanizidwa "wodzipangira" kale.

M'badwo watsopano wa Civic Type R umakhala ndi makongoletsedwe okhwima kuposa omwe adatsogolera.

Pakapita nthawi, CR-V yatsopano iyenera kufika pofika chaka cha 2023, yomwe mosakayikira ndi mtundu wofunikira kwambiri wamtunduwu potengera kuti imapikisana ndi Toyota RAV4, Hyundai Tucson ndi Mazda CX-5.

Ngati Honda Australia ikhoza kusangalala ndi chaka chochita bwino mu 2022, zitha kukhala ndi tanthauzo lalikulu pamakampani onse popeza mitundu yambiri ikuyesera kupezerapo mwayi pakuchita bizinesi.