Amatchedwa magalimoto okwera mtengo kwambiri
Toyota ili pa nambala yoyamba pamndandanda wa Interbrand Wofunika Kwambiri Padziko Lonse mu 2019, pa nambala XNUMX.
Malinga ndi kusanja kwa Interbrand's Top 100 Global Brands 2019, Toyota idakweranso pamndandanda wamagalimoto ofunikira kwambiri.
Pokhala pachisanu ndi chiwiri, mtengo wa Toyota udakwera ndi 56.2% pachaka kufika $234.2 biliyoni, zotsogola zotsogola za Apple ($9 biliyoni, +167.7%) ndi Google ($8 biliyoni, +125.3%). Amazon ($24B, +108.8%), Microsoft ($17B, +63.4%), Coca-Cola ($4B, -61.1%) ndi Samsung ($2B, +XNUMX%).
Komabe, m'malo achisanu ndi chitatu - komanso mtundu wotchuka kwambiri - anali Mercedes-Benz, yomwe idalumphanso 50.8% mpaka $ 45.4 biliyoni, ndikuyika mbiri yaku Germany patsogolo pa McDonalds ($ 4 biliyoni, + 44.4%) ndi Disney ($ 11 biliyoni). + XNUMX%).
Toyota ndi Mercedes-Benz anali magalimoto awiri okha omwe adapanga khumi apamwamba, koma BMW idabwereranso pamalo a 10, mpaka 11 peresenti mpaka $ XNUMX biliyoni.
Chotsatira chamtengo wapatali kwambiri chinali Honda, chomwe chili pa 21st, mpaka 24% mpaka $ 39.9 biliyoni, ndi makampani monga Facebook ($ 32.4 biliyoni), Nike ($ 32.2 biliyoni), Louis Vuitton ($ 25.6 biliyoni) ndi GE (madola XNUMX biliyoni). Brand ndi BMW.
Potsatira Honda, Ford ndi Hyundai pachikhalidwe 35 ndi 36, motero, ndi wakale mpaka 14.3% kuti $14.2B ndi yotsirizira mpaka XNUMX% kuti $XNUMXB.
Volkswagen ili pamalo a 40 ndi $12.9bn (+6%), pomwe mitundu ina yaku Germany Audi ndi Porsche ndiotsatira pamtengo wake ndi $12.7bn (+4%) ndi $11.7bn (+9%) gawo ndikukhala 42nd ndi 50th malo. .
Nissan, m'malo a 52, ndi imodzi mwamagalimoto atatu omwe atayika chaka chino, kutsika 11.5 peresenti mpaka $ 78 biliyoni, enawo ndi Kia (6.4th ($ 7 biliyoni, -85%) ndi malo a 5.9) Land Rover ($ 6 biliyoni ). , -XNUMX%).
Komabe, pakati pa Nissan ndi Kia m'malo 77 ndi Ferrari, yomwe idalumpha 12% mpaka $ 6.5 biliyoni, pomwe Mini ($ 5.5 biliyoni, + 5%) adatulutsa mitundu yamagalimoto pamwamba pa 100 pa 90- m malo.
Kuyerekeza mtengo, Zamkatimu sikuti amangoyang'ana momwe kampaniyo ikugwirira ntchito posachedwa komanso momwe akuwonera ndalama, komanso udindo wamtundu komanso mphamvu zake pamsika.
Zinthu zingapo zamkati zimaganiziridwanso, monga kudzipereka ndi kuyankha, komanso kutsimikizika kwamtundu, kufunikira ndi kukhudzidwa kumaganiziridwanso muzotsatira zomaliza.
