Kia 'wamanjenje pang'ono': chimphona chaku Korea chikuchita kukula mwachangu kwa MG, Great Wall Motors ndi magalimoto ena aku China ku Australia

Mu 2021, SUV yaing'ono ya MG ZS yaposa onse omwe amapikisana nawo m'kalasi mwake.

Kukwera ndi kukwera kwamitundu yaku China ngati MG ndi GWM ku Australia kumapangitsa bwana wa Kia wamba Damien Meredith kukhala wamantha, koma amasangalala kwa iwo bola atakhala otsika mtengo komanso achimwemwe.

Muyenera kungoyang'ana zotsatira zamalonda za 2021 kuti muwone kuti ngakhale m'chaka chomwe chikuvutitsidwa ndi COVID komanso kuchedwa kwanthawi yayitali chifukwa cha kuchepa kwa semiconductor, MG ndi GWM anali ndi chaka chabwino kwambiri.

Mu 2021, MG idachita bwino pagulu laling'ono la MG3 hatchback pamodzi ndi HS ndi ZS SUVs, kugulitsa magalimoto 39,025 mu 2021, 40,770. Poyerekeza, Volkswagen idagulitsa magalimoto 37,015 nthawi yomweyo pomwe Subaru idakwanitsa kugulitsa magalimoto XNUMX. .

 Izi zinali zokwanira kuyika MG pamalo achisanu ndi chinayi patsogolo pa Subaru pamtundu wapamwamba wa 10 wamagalimoto a XNUMX, nthawi yoyamba yomwe mtundu waku China wapanga gulu la golide ili.

MG ikhoza kukhala yaku Britain ndipo ili ku London, koma mtunduwo tsopano ndi wa kampani yaku China ya SAIC Motor ndipo magalimoto amapangidwanso ku China. Chifukwa chake mtunduwo ndi waku China, ngakhale umagwiritsa ntchito "mgwirizano waku Britain" mofanana ndi mtundu wa Mini wa BMW. 

GWM (Great Wall Motors) ndi ya anthu aku China ndipo imapanga ma SUV otchuka a Haval Jolion ndi Haval H6. Panali malonda 18,384 omwe adalembedwa mu 2021, patsogolo pa Honda ndi magalimoto 17,562 omwe adagulitsidwa.

Bambo Meredith amasangalatsidwa ndi kupambana kwa malonda a ku China ku Australia ndipo amakhulupirira kuti akudzaza malo "otsika mtengo komanso okondwa" omwe Kia anasiya pamene akukhala opambana kwambiri. 

“Choyamba, ndikuganiza kuti anachita ntchito yabwino kwambiri. Kachiwiri, tinkadziwa nthawi zonse kuti tikakankhira mmwamba, atenga zomwe tasiya - makamaka MG. Koma tikadapanda kuyang'ana pa mtundu wathu monga takhala tikuchita kwa zaka zinayi kapena zisanu zapitazi, tikadakhala otsika mtengo komanso osangalatsa, zomwe sizomwe tikufuna kuchita ndi komwe tikupita. katundu wathu ndipo tikupita kuti ndi magetsi,” adatero.

Kia atafika ku Australia kumapeto kwa zaka za m'ma 1990, mtundu waku Korea udapambana anthu aku Australia ndi njira zake zotsika mtengo kuposa mitundu yodula komanso yotchuka yaku Japan.

Mkatikati mwa zaka za m'ma 2000, Peter Schreyer wa Audi adalumikizana ndi Kia ngati bwana wapadziko lonse lapansi, zomwe zidapangitsa kuti mitundu yake isinthe mawonekedwe awo kuti awoneke bwino kwambiri. 

Kuyambira pamenepo, Kia watsatira izi mkulu-mapeto makongoletsedwe trajectory, ndi zitsanzo monga Sorento latsopano, Carnival, ndi kubwera EV6 galimoto magetsi osati kukhala Mazda ndi Toyota mpikisano waukulu, koma Volkswagen komanso.

Komabe, chisankho chosiya mtundu wa bajeti chimabwera ndi zoopsa, Bambo Meredith adavomereza. 

Iye anati: “Tinayenera kusankha zochita. 

"Ndikutanthauza, timalankhula mkati nthawi zonse kuti chifukwa cha zomwe tachita, mbali yathu yolakwika imawululidwa, koma muyenera kukhulupirira njira yomwe mwakhazikitsa pakusintha kwamtundu ndi mtundu. kupirira, ndipo tikuganiza kuti tikuchita bwino. "

Komabe, Bambo Meredith akuyang'anitsitsa msika wa MG womwe ukukula. M'mwezi wabwino mu 2021, Kia anali kugulitsa magalimoto pafupifupi 7000, koma nthawi zambiri amagulitsa pakati pa 5000 ndi 6000. MG inadutsa pa 3000 mwezi uliwonse mu 2021, ngakhale kugunda malonda 4303 mu June watha. Izi ndi zotsatira zabwino kwambiri kwa automaker aliyense, ndipo zokwanira kumuopseza.

"Ndimachita mantha ndikawawona akuchita 3000-3500. Koma taonani, achita ntchito yabwino ndipo muyenera kulemekeza zimenezo.” — Bambo Meredith.

Ananenanso kuti inali nthawi yoti opanga ma automaker omwe ali kale ku Australia azindikire MG ndi mitundu ina yaku China ngati mpikisano weniweni.

"Ndikuganiza kuti makampaniwa akuyenera kumvetsetsa kuti ndi opikisana nawo - ndi momwe timawaonera," adatero Bambo Meredith.

MG yogulitsidwa kwambiri mu 2021 inali ZS SUV, yokhala ndi magalimoto 18,423 omwe adagulitsidwa mchakachi. ZS inali SUV yaying'ono yogulitsidwa bwino kwambiri pansi pa $40 mu 2021, patsogolo pa Mitsubishi ASX yodziwika bwino yogulitsa 14,764, Mazda CX-30 yogulitsa 13,309, ndi Hyundai Kona yogulitsa 12,748. Kia Seltos idatsalira kwambiri pakugulitsa magalimoto a 8834.