Kupewa Zolakwa za Holden: Momwe kupambana kwa Toyota kumathandiziradi GWM, Isuzu, Kia, MG ndi ena ku Australia, ndi chifukwa chake chizindikirocho chiyenera kukhudzidwa | Malingaliro

Ma Toyota monga RAV4, Yaris ndi HiLux akwera kwambiri mitengo posachedwapa, zomwe zikupangitsa ogula ambiri kupita kumitundu ina.

Kodi GWM (ya Great Wall Motors yomwe ilinso ndi Haval), Isuzu, Kia ndi MG ikufanana chiyani?

Onse asangalala ndi kukula kwa magawo awiri kapena katatu pamalonda aku Australia mchaka chathachi, ndipo zonsezi mwa zina chifukwa cha dzenje lalikulu lomwe latsala pamsika chifukwa cha kuguba kosasunthika kwa Toyota chifukwa cha kukwera mtengo kwamitengo.

Inde, mitundu ina monga Alpine, Aston Martin, Bentley, Genesis, Jeep, LDV, McLaren, Peugeot, Skoda ndi SsangYong nawonso adapeza phindu lalikulu poyerekeza ndi 2020.

Komabe, ziwerengero zawo zenizeni zikadali zazing'ono, pomwe GWM, Isuzu, Kia ndi MG onse adawona kuti malonda akuwonjezeka ndi ndalama zisanu.

MG yachoka ku 15,253 mpaka kulembetsa kwa 39,025 m'miyezi ya 12, yomwe ikuyimira kukwera kwa 156 peresenti. Kudumpha kwa Isuzu kuchoka pa 22,111 mpaka kugulitsa 35,735 panthawi yomweyi ndikukweza 61.6 peresenti ndipo manambala a Kia adakwera kuchoka pa 56,076 yathanzi kale kufika pa 67,964 kuti apite patsogolo ndi 21.2 peresenti. Koma nyenyeziyo ndi GWM, ikungoyambira mayunitsi 5235 mu 2020 mpaka 18,384, pakupambana kochititsa chidwi kwa 251.2%.

Zotsatira zake zikutanthawuza kuti mitunduyi ndi osewera atsopano a tawuni mu 2022, komanso omwe osewera ena akuluakulu monga Ford, Honda, Hyundai, Mazda, Mitsubishi, Nissan ndi Volkswagen ayenera kuyang'anitsitsa kwambiri.

Ndiye, kodi Toyota yathandiza bwanji GWM, Isuzu, Kia ndi MG kupeza chiyanjo pakati pa ogula magalimoto atsopano aku Australia?

Yankho ndilovuta, chifukwa kufunikira kwakukulu kwapadziko lonse lapansi kuphatikiza kuchedwa kwa kupanga chifukwa cha zovuta zokhudzana ndi miliri zomwe zimaperekedwa ndi miliri zitanthauza kuti mindandanda yodikirira yaphulika pamitundu yambiri, mpaka miyezi ingapo (ngati sichomwe zaka zina, monga ma RAV4 ndi LandCruiser 300 Series).

Komabe, kwenikweni, zidalira pa wopanga magalimoto athu omwe akhala akuwoneka kuti akuwoneka kuti alibe mtengo wofikira kuchokera kwa anthu aku Australia ambiri kuposa kale lonse mukukhalapo kwa kampaniyi kwazaka 63 mdziko muno - osachepera, zili choncho pamaso pa ogula ambiri. , makamaka kuyambira chiyambi cha zaka khumizi.

M'malo mwake, tanena kale kuti magalimoto a Toyota nthawi zambiri amakhala otsika mtengo masiku ano akakhala kuti kukwera kwa mitengo kwatsika kuposa nthawi ina iliyonse m'mbiri ya mtundu ku Australia. Koma, zikafika pa madola ndi masenti, opikisana nawo monga GWM, Isuzu, Kia ndi MG akupezadi phindu popereka zitsanzo zofananira ndi mitengo yoyambira yotsika kwambiri komanso zida zapamwamba kwambiri. Ndipo ogula akuvotera ndi mapazi awo.

Tiyeni tione chitsanzo cha Toyota Yaris.

Mu 2019, mtengo wamndandanda wa Ascent udayamba kuchokera pa $ 15,390 zisanachitike mtengo wamsewu; lero, wolowa m'malo wagalimotoyo (wapamwamba kwambiri pafupifupi mwanjira iliyonse) tsopano ndi Ascent Sport kuchokera ku $23,740. Mosiyana ndi izi, MG3 Core idabwezanso kuchokera ku $ 16,990 pagalimoto-kwambiri chaka chatha. Ndizosadabwitsa kuti womalizayo adagulitsa magawo 13,774 mpaka 4495 omwe anali mtsogoleri wakale.

Zomwezo zimagwiranso ntchito ku mtundu wa Toyota wa RAV4 - 2021 wogulitsidwa bwino kwambiri womwe simagalimoto ku Australia. Mu 2019, kutsegulira kwa GX kudayamba kuchokera $30,640, komabe lero ndi $34,300. ngati muli wololera ndi wodekha kuti mudikire mmodzi. Pakadali pano, Haval H2021 yatsopano ya 6 ikulowa mkangano kuchokera pa $31,990-drive-away. Chotsatira? H6 idakwera modabwitsa ndi 280 peresenti chaka chatha, pomwe olembetsa a RAV4 adatsika ndi 7.2 peresenti.

Chitsanzo chachitatu ndi HiLux pick-up, gawo losatha losuntha ndi shaker lomwe lakumana ndi mpikisano wowopsa posachedwapa kuchokera kumakona onse, osati kuchokera kwa mdani wake wakale, Ford Ranger. Rogue flagship idawononga $ 64,490 isanakwane panjira mu 2019 koma $70,750 lero, motsutsana ndi mtengo wamtengo wapatali wa Isuzu D-Max X-Terrain $65,900. Zotsatira zake? Zogulitsa zomaliza zidakwera 74 peresenti mu 2021, poyerekeza ndi 22 peresenti ya Toyota.

Izi ndi zitsanzo zitatu zokha zosonyeza chifukwa chake anthu ena aku Australia akuchoka ku Toyota kupita ku mitundu yotsika mtengo posachedwapa, popeza kukhulupirika kwawo kudakhumudwitsidwa ndi kukwera kwamitengo yamitundu iwiri nthawi zina, komanso panthawi zovuta kwambiri kuti ayambe.

Izi sizingakhale zovuta kwambiri kwa Toyota pakadali pano - gawo lawo la msika la 2021 la 22.3 peresenti kuposa kuwirikiza kawiri Mazda omwe ali pamalo achiwiri ndi 9.6 peresenti - koma atsika ndi XNUMX peresenti chaka chatha. , ndipo izi ziyenera kukhala chifukwa chodetsa nkhawa ngati zikupitirizabe kukhala nthawi yayitali.

Kuphatikiza apo, Toyota yopereka kukwera kwamitengo yayikulu kwa ogula munthawi yamavuto ofala kungawoneke ngati kozizira, makamaka popeza idakali imodzi mwamakampani olemera kwambiri padziko lapansi. M'malo mwake, mu 2021, Toyota inali yamtengo wapatali pafupifupi $ 60 biliyoni USD ($ 84 biliyoni AUD), ndikuyiyika pamalo oyamba ngati opanga magalimoto olemera kwambiri Padziko Lapansi, patsogolo pa Mercedes-Benz ndi Tesla.

Factor in Holden's dede mu 2020 - chizindikiro cha nthawi imodzi ya kunyada kwa Australia komanso chikhalidwe chomwe anthu ambiri akupitilizabe kuchilira ataphedwa mopanda ulemu ndi General Motors - ndipo zikuwonekeratu kuti mitundu ngati GWM, Isuzu, Kia ndi MG ili mgulu. Mpando wotentha kuti muyambe maubwenzi atsopano a nthawi yayitali ndi ogula am'deralo kufunafuna nthawi yopuma.

Ngati mbiri yatiphunzitsa kalikonse, ndikuti maulamuliro sayenera kukhazikika. Holden adalamulira 50 peresenti ya malonda onse atsopano kumapeto kwa zaka za m'ma 1950 ndipo ulamuliro wake unkawoneka ngati wosatsutsika cha m'ma 80s (ndiponso, mwachidule, m'ma 90s ndi oyambirira a '00s). Komabe, monga ogula kulikonse, ogula aku Australia amayenda ngati akuwona kuti angapeze ndalama zabwinoko kwina kulikonse.

Zikuchitika kale, ndipo mayendedwe awo akuchulukirachulukira, mitundu ngati GWM, Isuzu, Kia, MG ndi ena ali ndi Toyota yothokoza.