Momwe GMSV Ingapambanire Pomwe Holden Yalephera
Chevrolet Corvette ikhala chitsanzo chambiri pakufuna kwa GMSV kukopa mitima ndi zikwama za anthu aku Australia.
Kumwalira kwa Holden linali tsiku lachisoni kwa anthu okonda magalimoto aku Australia. Koma ngakhale pa tsiku lamdimalo, General Motors anatipatsa chiyembekezo.
Pakati pa nkhani zoyipa za kutsekedwa kwa Holden, kudzipereka kwa chimphona chaku America ku Australia kudatsika, ngakhale kuti anali ndi zokhumba zazing'ono ngati ntchito yabwino.
General Motors Specialty Vehicles (GMSV) amaphatikiza bwino zomwe zatsala ku Holden ndi kusintha kopambana kwa HSV kukhala olowetsa / kupanganso magalimoto ku US (kuphatikiza Chevrolet Camaro ndi Silverado 2500).
Nanga bwanji General Motors ku Detroit akuganiza kuti GMSV ikhoza kuchita bwino pomwe Holden adalephera? Tili ndi mayankho angapo.
Chiyambi chatsopano
Chimodzi mwazovuta zazikulu za Holden m'zaka zaposachedwa ndikusunga cholowa chake. Chowonadi chowawa ndi chakuti chizindikirocho sichinathe kukwaniritsa zofuna za msika ndipo chataya malo ake otsogolera pamsika. Idakumana ndi mpikisano wokulirapo kuchokera ku Toyota, Mazda, Hyundai ndi Mitsubishi ndipo idavutika kuti ikwaniritse.
Koma vuto linali loti Holden adadzipanga yekha ngati mtundu waukulu mdziko muno. Zinali zofunikira kuganizira ntchito yopangira zinthu komanso maukonde akuluakulu ogulitsa m'dziko lonselo. Mwachidule, anayesetsa kuchita zambiri.
GMSV siyenera kuda nkhawa ndi izi. Pomwe Walkinshaw Automotive Group (WAG) ikubwezeretsanso Chevrolet Silverado 1500 ndi 2500 ku Melbourne, izi sizili pafupi ndi kuchuluka kwa magwiridwe antchito ofunikira kuti amange Commodore kuyambira poyambira.
Kutsekedwa kwa Holden kunalolanso kuti (motsutsa) kutsika kwa maukonde ogulitsa kotero kuti ziwonetsero zazikulu zokha zikhalebe, zomwe zimapangitsa moyo wa GMSV kukhala wosavuta kuti aliyense akhale wosangalala.
Mfundo inanso yosinthira kuchokera ku Holden kupita ku baji ya Chevrolet (osachepera pano) ndikuti ilibe katundu. Ngakhale Holden ankakondedwa (ndipo amakhalabe wokhulupirika), chizindikiro cha Mkango chinakhala cholakwa m'njira zambiri chifukwa ziyembekezo zinali zapamwamba kuposa momwe msika unaloleza kuti kampaniyo ikwaniritse.
Palibe Commodore, palibe vuto
Palibe paliponse pomwe cholowa cha Holden ndi kulemera kwamitundu ina kwawonekera kwambiri kuposa ZB Commodore yaposachedwa. Unali mtundu woyamba kutumizidwa kunja kukhala ndi dzina lodziwika bwino, motero ziyembekezo zinali zazikulu mopanda chilungamo.
Sichingayendetse bwino ngati Commodore yopangidwa kwanuko, ndipo sichingagulitsenso chifukwa ogula samafuna ma sedan ndi ngolo zapamtunda chimodzimodzi. ZB Commodore inali galimoto yabwino yabanja, koma kufunika kovala baji yodziwika bwino kumawononga magwiridwe ake.
Ili ndi vuto lomwe GMSV siyenera kuda nkhawa nalo. Mtundu umayamba ndi mitundu ya Chevrolet koma ukhoza kupereka Cadillac ndi GMC ngati ikuwona kuti ikuyenera msika. Kupatula apo, pali chifukwa chomwe sanachitche Chevrolet Specialty Vehicles.
M'malo mwake, GMSV ikumana ndi vuto lina la Commodore yomwe idatumizidwa kunja ikadzabweretsa Corvette yatsopano mu 2021. Ndi dzina lodziwika bwino lomwe likuyembekezera zambiri, koma mofananamo pali kufunikira kwa galimoto yodziwika bwino yamasewera ndi C8 yatsopano yapakatikati. Stingray atha kupatsa GMSV mpikisano wapamwamba pamtengo wotsika. Galimoto yabwino kwambiri yopangira GMSV pazaka zingapo zikubwerazi.
Quality Osati Kuchuluka
Holden wakhala wamkulu kwa nthawi yayitali kotero kuti chilichonse chocheperako chotsogola chawonedwa ngati chobwerera m'mbuyo. Ngati mwakhala mukutsogolera kwa zaka zambiri, malo achiwiri akuwoneka oipa, ngakhale zikutanthawuza kuti mukugulitsa magalimoto ambiri.
Zaka zingapo asanamwalire komaliza, adataya malo ake pamwamba pa tchati cha malonda a Toyota, koma chinali chimodzi mwa zizindikiro zambiri zomwe Holden anali m'mavuto.
Chodziwika kwambiri chinali kusintha kwa ma sedan akuluakulu monga Commodore kupita ku ma SUV, omwe adakhala chisankho chodziwika bwino kwa mabanja. Holden adadzipereka ku Commodore ndipo sakanatha kuchokapo kupita ku ma SUV mwamsanga monga Toyota, Mazda, ndi Hyundai.
Mosasamala kanthu, Holden ankayenera kusunga malo ake pansi pa mndandanda wa malonda. Izi zinangowonjezera kukakamizidwa kwa mtunduwo ndi antchito ake.
Kachiwiri, GMSV alibe nkhawa mmene amachitira mawu a malonda; osati mofanana ndi Holden. GM inanena momveka bwino kuyambira pachiyambi kuti GMSV inali ntchito ya "niche" - kugulitsa magalimoto ochepa kwa omvera ambiri.
Mwachitsanzo, Silverado 1500, imawononga ndalama zoposa $100, kuwirikiza kawiri mtengo wa Holden Colorado. Koma GMSV sigulitsa ma Silverado ambiri monga Colados, apamwamba kuposa kuchuluka kwake.
chipinda kukula
Chinanso chabwino pakuyambira kwatsopano kwa GMSV ndikuti sichiyenera kuda nkhawa ndi magawo amsika omwe Holden adapikisana nawo kale omwe akuchepa. Chifukwa chake musayembekezere GMSV kupereka ma hatchbacks kapena ma sedan abanja posachedwa.
M'malo mwake, zikuwoneka ngati chidwi chidzakhala pa Silverado ndi Corvette pakanthawi kochepa, koma sizikutanthauza kuti pali malo ambiri oti akule. Monga tidalembera kale, pali mitundu ingapo ya GM ku US yomwe ili ndi kuthekera ku Australia.
Kulimba kwa msika wam'deralo mosakayika kudzapangitsa akuluakulu a GM kuganizira mozama kumasula zitsanzo za Cadillac Down Under. Kenako pali mzere wamagalimoto a GMC ndi Hummer yake yamagetsi yomwe ikubwera.
