Mbiri ya mtundu wamagalimoto Smart

Smart Automobile - si kampani yodziyimira payokha, koma gawo la Daimler-Benz, lomwe limagwira ntchito yopanga magalimoto okhala ndi mtundu womwewo. Likulu lili ku Böblingen, Germany. 

Mbiri ya kampaniyo idayamba posachedwa, kumapeto kwa zaka za m'ma 1980. Wotulutsa mawotchi odziwika bwino ku Switzerland a Nicholas Hayek adakhala ndi lingaliro loti apange galimoto yatsopano yomwe inali yoyenderana. Lingaliro la galimoto yangokhala m'matawuni lidapangitsa Hayek kulingalira za njira yopangira galimoto. Mfundo zazikuluzikulu anali kamangidwe, kusamutsidwa yaing'ono, compactness, awiri mtunda galimoto. Ntchito yomwe idapangidwa idatchedwa Swatchmobile.

Hayek sanasiye lingalirolo, koma samamvetsetsa bwino zamagalimoto, popeza anali akuchita nawo ulonda pamoyo wake wonse ndikumvetsetsa kuti mtundu wotulutsidwawo sukanatha kupikisana ndi makampani agalimoto okhala ndi mbiri yakale.

Njira yogwirira ntchito yopezera bwenzi imayambira pakati pa mafakitale ogulitsa magalimoto.

Kugwirizana koyamba ndi Volkswagen kudagwa pafupifupi atangomaliza ku 1991. Ntchitoyi sinasangalatse mutu wa Volkswagen, popeza kampaniyo inali kupanga ntchito yofananira pang'ono ndi lingaliro la Hayek.

Izi zidatsatiridwa ndi zolephera zingapo kuchokera kumakampani akuluakulu agalimoto, imodzi mwa iyo inali BMW ndi Renault.

Ndipo komabe Hayek adapeza mnzake pakati pa mtundu wa Mercedes-Benz. Ndipo pa 4.03.1994/XNUMX/XNUMX, mgwirizano udakwaniritsidwa pamgwirizano ku Germany.

Ntchito yolumikizana yotchedwa Micro Compact Car (chidule cha MMC) idakhazikitsidwa.

Mapangidwe atsopanowa adaphatikizapo makampani awiri, kumbali imodzi ya MMC GmBH, yomwe idakhudzidwa mwachindunji ndi kupanga ndi kupanga magalimoto, ndipo ina, SMH auto SA, yomwe ntchito yake yaikulu inali kupanga ndi kutumiza. Kupanga mapangidwe a kampani ya mawotchi yaku Switzerland kunabweretsa mtundu wapadera.

Kale kugwa kwa 1997, fakitale yopanga mtundu wa Smart idatsegulidwa ndipo mtundu woyamba wotchedwa Smart City Coupe udatulutsidwa.

Pambuyo pa 1998, Daimler-Benz adapeza magawo otsalawo kuchokera ku SMH, zomwe zidapangitsa MCC kukhala ya Daimler-Benz yokha, ndipo posakhalitsa adathetsa ubale ndi SMH ndikusintha dzina lake kukhala Smart GmBH.

Kumayambiriro kwa zaka zatsopano, ndi kampani yomwe idakhala bizinesi yoyamba kugulitsa magalimoto kudzera pa intaneti.

Pakhala kukulitsa kwakukulu kwazitsanzo. Mtengo wake unali waukulu, koma kufunika kunali kotsika, kenako kampaniyo inamva kukhala ndi ndalama zambiri, zomwe zidapangitsa kuti ntchito zake ziphatikizidwe ndi Daimler-Benz.

Mu 2006, kampaniyo idakumana ndi mavuto azachuma ndikuwonongeka. Kampaniyo idatsekedwa ndipo ntchito zonse zidatengedwa ndi Daimler.

Mu 2019, theka la magawo amakampani lidapezedwa ndi a Geely, kudzera m'makampani opanga ku China adakhazikitsidwa.

Dzina loti "Swatcmobil" lopangidwa ndi Hayek silinasangalale ndi mnzakeyo, ndipo mogwirizana adaganiza zopatsa dzina la Smart. Poyambirira, mungaganize kuti china chake chaluntha chimabisika m'dzina, chifukwa kumasulira mu Chirasha mawuwa amatanthauza "wanzeru", ndipo ichi ndi njere ya choonadi. Dzina lakuti "Smart" lokha linabwera chifukwa cha kuphatikizidwa kwa zilembo ziwiri zazikulu zamakampani ogwirizanitsa ndi chiyambi cha "art" kumapeto.

Pakadali pano, kampaniyo ikupitilizabe kukonza ndikusintha magalimoto kudzera pakupanga matekinoloje atsopano. Ndipo kapangidwe kake, kopangidwa ndi Hayek, akuyenera chisamaliro chapadera.

Woyambitsa

Wopanga mawotchi aku Switzerland, Nicholas Georg Hayek adabadwa nthawi yozizira ya 1928 mumzinda wa Beirut. Atamaliza sukulu, adapita kukaphunzira ukadaulo wazitsulo. Ali ndi zaka 20, banja lidasamukira ku Switzerland, komwe Hayek adalandira nzika.

Mu 1963 adayambitsa Hayek Engineering. Kudziwika kwa kampaniyo ndikupereka chithandizo. Kampani ya Hayek idalembedwa ntchito kuti iunike ngati pali makampani akuluakulu angapo owonera.

Nicholas Hayek adapeza theka la magawo m'makampani awa ndipo posakhalitsa adapanga kampani yopanga mawotchi ya Swatch. Pambuyo pake, ndidagulanso mafakitale ena angapo.

Adaganiza zalingaliro lopanga galimoto yaying'ono yapadera yokhala ndi kapangidwe kakang'ono, ndipo posakhalitsa adapanga projekiti ndikuyamba mgwirizano wamalonda ndi Daimler-Benz kuti apange magalimoto anzeru.

Nicholas Hayek adamwalira ndi vuto la mtima mchilimwe cha 2010 ali ndi zaka 82.

Chizindikiro

Chizindikiro cha kampani chimakhala ndi chithunzi ndipo, kumanja, mawu oti "wanzeru" m'malo ocheperako amtundu wotuwa.

Bajiyi ndi imvi ndipo kumanja kuli muvi wachikaso wowala, womwe umatanthauza kuphatikizana, magwiridwe antchito ndi mawonekedwe amgalimoto.

Mbiri ya Smart Cars

Kupanga kwa galimoto yoyamba kunachitika mu chomera cha France mu 1998. Anali Smart City Coupe wokhala ndi thupi lotchinga. Kukula kwakukulu komanso mawonekedwe a mipando iwiri anali ndi mphamvu yamagetsi yamphamvu itatu yamphamvu ndi yoyendetsa kumbuyo.

Zaka zingapo pambuyo pake, mtundu wopita patsogolo wokhala ndi City Cabrio yotseguka udawonekera, ndipo kuyambira 2007 kusintha kwa dzina loti Fortwo. Kukonzekera kwachitsanzo uku kwakhala koyang'ana kukula, kutalika kwawonjezeka, mtunda pakati pa mipando yoyendetsa ndi okwera wawonjezeka, komanso kusintha kwa kukula kwa chipinda chonyamula katundu.

Fortwo imapezeka m'mitundu iwiri: yotembenuka komanso coupé.

Kwa zaka 8, chitsanzo ichi chinatulutsidwa pafupifupi makope 800.

Model K idayamba mu 2001 kutengera msika waku Japan wokha.

Magalimoto amtundu wa Fortwo adapangidwa ndikuwonetsedwa ku Greece mu 2005.

Smart adatulutsidwa m'mitundu ingapo:

Mndandanda wa Limited 1 udatulutsidwa ndi malire a magalimoto zikwi 7.5 okhala ndi mawonekedwe apakati mkati ndi kunja kwa galimoto.

Chachiwiri ndi mndandanda wa SE, ndikuyambitsa matekinoloje atsopano kuti apange chitonthozo chokulirapo: kachitidwe kofewa, kuwongolera mpweya komanso ngakhale choyimira chakumwa. Mndandandawu wakhala ukupangidwa kuyambira 2001. Mphamvu ya gawo lamagetsi idawonjezedwanso.

Kusindikiza kwachitatu kocheperako ndi Crossblade, chosinthika chomwe chinali ndi ntchito yopinda magalasi ndipo chinali ndi misa yaying'ono.