Mbiri ya mtundu wamagalimoto a Brilliance

Brilliance Auto Gulu ndi opanga magalimoto ambiri ku China. Likulu lili ku Shenyang. Ndi imodzi mwa opanga magalimoto akuluakulu aku China ndipo ili pachisanu ndi chiwiri pamakampani opanga magalimoto. Imasunga mgwirizano wamabizinesi ndi BMW. Katswiri wopanga ndi wosiyanasiyana ndipo amayang'ana ma micro-vanes, magalimoto, magalimoto, zoyendera anthu, komanso kupanga magawo. Kampaniyo ili ndi nthambi zambiri.

Mbiri ya kampani yaying'ono iyi idayamba mu 1991. Dzina la woyambitsa kampaniyo ndi la bizinesi yotchuka yaku China Yang Rong. Chifukwa cha Rong, ma microvanes opangidwa ndi kampaniyo adatchuka mwachangu ku China.

Kuyambira pomwe idakhazikitsidwa, kampaniyo yakhala ikugwira ntchito. Sizinadziwonetsere kokha pamapangidwe a kupanga, komanso muzochitika zambiri zomwe zatsirizidwa ndi makampani odziwika bwino pamakampani opanga magalimoto padziko lonse lapansi. Wothandizira bizinesi woyamba anali Toyota Motor.

Patatha zaka 7 kukhazikitsidwa, panali kuwonjezeka kwambiri mwa kupeza makampani awiri mwakamodzi: Ningbo Ym., Okhazikika kupanga magalasi magalimoto, ndi Mianang Xinxen, amene makamaka pa chitukuko cha powertrains.

Ndipo mu 2003, chifukwa cha mgwirizano womaliza wa bizinesi ndi kampani yaku Germany BMW, kampani yopanga olowa idapangidwa.

Ndipo mu 2007, Brilliance Jinjue M2 adatchedwa galimoto yabwino kwambiri pachaka.

Kampaniyo ikukula mwachangu komanso kukula chaka chilichonse. Kale mu 2009, malinga ndi ziwerengero zapachaka, idatulutsa magalimoto opitilira 100 ndi ma minibus 120 pachaka.

Kukula kwakukulu kunapangitsa kuti pakhale mabungwe awiri akuluakulu opanga magalimoto, mabizinesi asanu ndi limodzi opangira magalimoto, ali ndi mbewu zingapo zopangira zida zamagetsi ndi zingapo padera zopangira zida zamagalimoto.

Woyambitsa

Palibe zambiri zokhudza woyambitsa, zimadziwika kuti wamalonda waku China Yang Rong anabadwa mu 1957 ku Shanghai.

Atakhala ndi ufulu wodziyimira pawokha pazachuma, Rong adaganiza zopanga magalimoto ndikupanga Brilliance mu 1991 kuti apange magalimoto ndi ma vans ang'onoang'ono. Zinali zomalizira zomwe zinabweretsa kupambana kwakukulu kwa wamalonda.

Mu 2001, malinga ndi akonzi a magazini ya Forbes, adalowa m'gulu lazamalonda ku China, kutenga malo achitatu kumeneko.

Mu 2002, panali kusagwirizana ndi akuluakulu a boma la China ndipo kunabuka mkangano umene unachititsa kuti Rong achoke m'dzikoli pothamangira ku mayiko.

Akupitiliza kupanga mafakitale ku United States. Koma poyerekezera ndi Brilliance, sizili pakufunika kotere.

Chizindikiro

Liwu lomwelo "Kukongola" likugwirizana ndi malingaliro monga kukopa, kunyezimira, kunyezimira. Pa chizindikirocho pali zilembo ziwiri za Chitchaina, zomwe pomasulira zimatanthauza diamondi, zomwe zimasonyeza mfundozi.

Mbiri yamagalimoto anzeru

Mu 1996, makina oyamba amakampani a JinBei adagubuduza pamzere wa msonkhano. Pamaziko a chitsanzo ichi, chitsanzo cha galimoto yonyamula anthu yokhala ndi sedan SY7200 Zhonghua idapangidwa.

Brilliance Grance ndi mtundu wa Microvan wopangidwa molumikizana ndi Toyota Motor.

Jinjue M2 idadziwika kuti ndiyo galimoto yabwino kwambiri pachaka mu 2997.

Brilliance A3, kapena galimoto yamtundu uliwonse yokhala ndi mphamvu yamphamvu yopangira mphamvu komanso mawonekedwe osangalatsa, poyamba inali ndi matekinoloje atsopano. Bukuli linaperekedwa ku Shanghai Exhibition.

Kupanganso kwa magalimoto apamsewu kunapangitsa kuti mitundu ya Brilliance M1 / ​​M2 iwonekere ndikuloledwa kukhala ndi malo otsogola pakati pakupanga magalimoto aku China.

Ma M1 ndi M2 adapangidwa kuchokera ku Mitsubishi, kuphatikiza matekinoloje apamwamba mumtundu uliwonse kuti atsimikizire chitonthozo chachikulu.

Kutengera ndi M2 SUV, Brilliance FRV hatchback model idapangidwa, kapangidwe koyambirira kwa Italy komwe kadagonjetsa msika.

Kenako, V5 chitsanzo SUV adzakhala kuwonekera koyamba kugulu, amene akufunika bwino m'mayiko CIS. Kunja, inali yofanana kwambiri ndi BMW.

Mu 2015, Brilliance H230 chitsanzo amayamba ndi sedan ndi hatchback thupi. Zomwe zidatumizidwa kumayiko ambiri ku Russia.

Mtundu wa Brilliance H530 uli ndi thupi la sedan. Galimoto ya bajeti iyi ikufanana ndi chitsanzo cha bizinesi, koma ubwino wake ndi mtengo wake wotsika. Analogue ya H530 ndi mtundu wa M1 wokhala ndi mawonekedwe ofanana.

Mtundu wamakono wa M1 ndi mtundu wa M2. Apanso, bajeti ikupambana komanso kufanana kwa chitsanzo ku gulu la bizinesi.