Wopanga zodziwika bwino wa brand adasiya Jaguar patatha zaka 20

Atakhala zaka 20 zomaliza za ntchito yake ku Jaguar, wopanga wamkulu Ian Callum adalengeza mu 2019 kuti akusiya kampaniyo kuti "achite ntchito zina zopanga". Kusunthaku kumatsegula mwayi wadziko lapansi kwa chithunzicho, yemwe adagwiranso ntchito ndi Aston Martin ndi Ford.

Poganizira za nthawi yomwe adakhala ku Jaguar, Callum adati: "Chimodzi mwazinthu zomwe zidandisangalatsa kwambiri chinali kupangidwa kwa XF chifukwa chinali chiyambi cha nthawi yatsopano ya kusintha kwa Jaguar kuchoka pamwambo kupita ku mapangidwe amakono - chinali kusintha kwakukulu m'mbiri yathu. ."

Callum adzapitirizabe kugwira ntchito ndi Jaguar ngati mlangizi, pamene ntchito za tsiku ndi tsiku zidzatengedwa ndi Creative Design Director Julian Thompson.

Pa nthawi yake ku Jaguar, Callum adathandizira kuyendetsa kampaniyo m'zaka za zana la 21st. Adalembedwa ntchito ngati director of Design mu 1999 pomwe kampaniyo idakonda kukonzanso zakale. Mapangidwe ake amakono oyamba anali XK, omwe adatsata ndi S-Type ndi F-Type.

F-Type, makamaka, inatanthawuza zambiri kwa Callum: "Kupanga F-TYPE kunali maloto kwa ine." Kumene maloto ake adzamutengera pambuyo pake, wina akhoza kungoganiza, koma zotsatira zake mosakayikira zidzakhala zodabwitsa.

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