Fiat 500 kuchokera ku Gucci imalimbikitsa opanga

Ku Milan, pamwambo wokonzedwa mwapadera, mafilimu asanu afupiafupi adawonetsedwa, munthu wamkulu yemwe anali Fiat 500 kuchokera ku Gucci. Chochitika ichi chinali chifukwa cha ntchito ya opanga mafilimu odziwika bwino omwe, ataitanidwa ndi Fiat ndi mtsogoleri wa kampani yolenga Gucci - Frida Giannini, adapanga maphunziro asanu apadera a mafilimu kuti apititse patsogolo "XNUMX" yotchuka.

Fiat 500 yolembedwa ndi Gucci imalimbikitsa opanga

Owonetsa masomphenya awo aluso omwe adasewera ndi Fiat ndi: Jefferson Hack (Mkonzi Wamkulu wa Dazed & Confused and AnOther Magazine), Chris Sweeney (Wotsogolera mafilimu, NOWNESS LVMH), Olivier Zam (Mkonzi Wamkulu wa Purple Fashion Magazine), Franca Sozzani (Chief editor of the Magazini ya ku Italy ya Vogue) ndi Alexi Tan (wotsogolera mafilimu).

Alendo omwe adaitanidwa ku mwambowu - atolankhani abwino kwambiri padziko lonse lapansi komanso opanga malingaliro - anali ndi mwayi wowonera ntchito zomwe zidawonetsedwa mu kanema wapadera, pomwe Fiat 500 yowona yaku Gucci idakhala ngati malo omvera.

Mafilimu omwe adawonetsedwa ndi awa: Polaroid Papillon yolemba Olivier Zama, The Race yolemba Jefferson Hack, The Assembly Line yolembedwa ndi director Chris Swenny, Back to Perfection yolemba Francesco Carrozzini ndi "Divergence" yolemba Alexi Tana.

Fiat 500 yolembedwa ndi Gucci idagulitsidwa kumapeto kwa June 2011 ndipo idachita bwino pamsika nthawi yomweyo. Imalimbikitsabe chidwi chifukwa cha tsatanetsatane wake, zokongola komanso magwiridwe antchito abwino. Zomwezo zikugwiranso ntchito kwa Cabrio yomwe idatulutsidwa mu Seputembala chaka chomwecho. Fiat 500C yolembedwa ndi Gucci, chifukwa cha mayankho ake atsopano, ndi chosinthika chomwe chili choyenera nyengo iliyonse. Ogula ochokera padziko lonse lapansi adayamikiranso mapangidwe ake odabwitsa, olembedwa ndi mtundu wa Gucci.

Chochitika chapawailesi chokonzedwa ku Milan ndichotsimikizika kuti chidzakhudza kwambiri dziko lamagalimoto. Tikukupemphani kuti muwone mafilimu ndikuyamikira "talente yochita" ya galimoto ya mumzinda wa Italy.