Kodi logo ya Volkswagen ikutanthauzanji

Golf, Polo, Chikumbu. Ubongo wa oyendetsa magalimoto ambiri amangowonjezera Volkswagen. Ndipo izi sizosadabwitsa, chifukwa mu 2019 kampaniyo idagulitsa magalimoto opitilira 10 miliyoni. Zinali mbiri yotsimikizika m'mbiri yonse ya mtunduwu. Choncho, padziko lonse lapansi, zovuta "VW" mu bwalo amadziwika ngakhale amene satsatira zachilendo za dziko galimoto.

Chizindikiro cha mtundu wodziwika padziko lonse lapansi sichikhala ndi tanthauzo lapadera lobisika. Kuphatikiza kwa zilembo ndichidule cha dzina la galimoto. Kumasuliridwa kuchokera ku Chijeremani - "galimoto ya anthu". Umu ndi momwe chithunzichi chidachitikira.

Mbiri ya chilengedwe

Mu 1933, Adolf Hitler adakhazikitsa ntchito kwa F. Porsche ndi J. Verlin: tikufuna galimoto yoti anthu wamba atenge. Kuphatikiza pa chikhumbo chake chofuna kukondera anthu ake, Hitler adafuna kupatsa "Germany watsopano" njira. Pachifukwa ichi, magalimoto amayenera kusonkhanitsidwa pamalo obzala magalimoto atsopano kuti apange izi. Potuluka pamzere wamsonkhano, panali "galimoto ya anthu".

M'chilimwe cha 1937, kampani yochepa ngongole inakhazikitsidwa kupanga ndi kupanga galimoto yatsopano. Kumapeto kwa chaka chotsatira, adatchedwanso "Volkswagen" yodziwika bwino.

Kulengedwa kwa prototypes woyamba wa galimoto ya anthu kunatenga zaka ziwiri zonse. Panalibe nthawi yotsalira yogwira ntchito ndi mapangidwe a logo. Choncho, anaganiza kuti zitsanzo kupanga adzalandira chizindikiro chosavuta pa grille, amene akadali kufalitsidwa m'zinenero za oyendetsa amakono.

Zizindikiro zoyambirira

Mtundu woyambirira wa logo ya Volkswagen idapangidwa ndi Franz Xaver Reimspiess, wogwira ntchito kukampani ya Porsche. Baji iyi inali yofanana ndi swastika yotchuka ku Germany ya Nazi. Pambuyo pake (1939), zilembo zodziwika bwino zokha zidasiyidwa mozungulira ngati giya. Analembedwa m’zilembo zakuda kwambiri pamalo oyera.

Mu 1945, chizindikirocho chinasinthidwa ndipo tsopano chili ndi zilembo zoyera pamtundu wakuda. Zaka zisanu pambuyo pake, bajiyo idawonjezedwa pamalopo. Ndipo mtundu wa zizindikiro unabwerera kwakuda. Chizindikiro ichi chinalipo kwa zaka zisanu ndi ziwiri. Kenako logo ya turquoise yokhala ndi zilembo zoyera idawonekera.

Chizindikiro chatsopano cha Volkswagen

Kuyambira 1978, logo ya kampani yasintha pang'ono. Iwo akhoza kuwonedwa ndi okhawo omwe ali ndi chidwi ndi mbiri ya chilengedwe cha galimoto ya anthu. Mpaka kumayambiriro kwa zaka chikwi chachitatu, chizindikirocho chinasinthidwa katatu. Kwenikweni anali VW yemweyo mu bwalo. Kusiyana kunali mumthunzi wa maziko.

Munthawi ya 2012 mpaka 2020. chithunzicho chinapangidwa mu mawonekedwe atatu-dimensional. Komabe, ku Frankfurt Motor Show mu Seputembala 2019. kampaniyo idabweretsa logo yatsopano. Membala wa board a Jürgen Steckman adati mapangidwe a chikwangwani chosinthidwa adzabweretsa nyengo yatsopano ya Volkswagen.

Zizindikiro

Ndi kampani yatsopano, mwachiwonekere, zikutanthauza nthawi ya kulengedwa kwa "galimoto ya anthu" pamagetsi amagetsi. Zinthu zazikulu za logo sizinasinthe. Okonzawo anachotsamo mapangidwe atatu-dimensional, ndipo mizereyo inamveka bwino.

Chizindikiro chosinthidwa chamtundu wapadziko lonse lapansi chidzawonetsedwa pamagalimoto opangidwa kuchokera theka lachiwiri la 2020.