Nkhondo yogulitsa pakati pa Kia ndi Hyundai idakula mu 2021. Koma ndi mitundu iwiri iti yomwe idabwera kudzawononga phwandolo?

Chimodzi mwazinthu zogulitsidwa kwambiri za Hyundai ndi Tucson SUV ya m'badwo watsopano.

Miyezi ingapo yapitayo, malonda a Hyundai ndi Kia ku Australia adakumana, zomwe zidapangitsa kuti pakhale nkhondo yayikulu pakati pamakampani aku Korea.

Zambiri zogulitsa kumapeto kwa Seputembala 2021 zidawonetsa Kia ikutsata Hyundai ndi mayunitsi opitilira 850 pa mayunitsi 53,316 motsutsana ndi mayunitsi 54,169 a Hyundai.

Nkhondoyi inali yovuta kwambiri, chifukwa chakuti mtundu wa Kia - Hyundai Motor Group womwe umadziwika kuti "wachiwiri" - sunayambe wagulitsapo malonda a Hyundai ku Australia m'chaka cha kalendala ndipo anali wokonzeka kukwiya.

Koma tsopano, ndikutulutsidwa kwa data yogulitsa kumapeto kwa 2021, zikuwoneka kuti nkhondo yayikuluyi sinali yopambana kwambiri.

Zambiri za VFACTS zomwe zatulutsidwa sabata ino zikuwonetsa kuti Hyundai idamaliza chaka pachitatu ndikugulitsa 72,872, kukwera 12.2% kuchokera 2020. Inatsatira Toyota (223,642) pamalo oyamba ndipo Mazda (101,119) yachiwiri.

Kia idatumiza kugulitsa kwakukulu kwa 21.2% kuposa chaka cha 2020, zomwe zidapangitsa kuti mayunitsi 67,964 agulidwe, okwanira kukhala pachisanu pa bolodi.

Hyundai adatha kukulitsa kusiyana ndi Kia ndi mayunitsi 850 mpaka mayunitsi osakwana 5000 m'miyezi itatu yokha.

Ngakhale Sportage yogulitsa bwino sinathandize Kia kugonjetsa malonda a Hyundai mu 2021.

Sizikuwoneka ngati kuchuluka kwakukulu, koma kutengera momwe kugulitsa kunali pafupi pakati pa malo achitatu, achinayi, achisanu ndi achisanu ndi chimodzi mu 2021, zinali zokwanira kuti Hyundai ipite patsogolo.

Nditanena izi, Ford, yomwe idatenga malo achitatu, idachita mantha kwambiri ndi Hyundai. Mtundu wa Blue Oval udatha 2021 ndikugulitsa 71,380, magalimoto 1492 okha ocheperapo a Hyundai.

Zotsatira za Ford zidawonetsa chiwonjezeko cha 19.8% kuposa chaka cha 2020, mothandizidwa ndi kupitilirabe kugulitsa kwamphamvu kwa Ranger (50,279) ndi Everest (8359), posachedwapa kusinthidwa.

Ford ikadakhala kuti idakumana ndi zovuta za COVID komanso magawo operekera ma SUV ake opangidwa ku Europe a Escape ndi Puma, zotsatira zake zikadakhala zosiyana kwambiri.

Hyundai adavutikanso ndi kusowa kwazinthu, makamaka mitundu yapamwamba kwambiri yamitundu yayikulu monga Santa Fe ndi Tucson yatsopano.

Malonda a Ranger adasunga Ford pamalo achinayi malinga ndi malonda onse.

Koma kampaniyo idakwanitsa kuwonjezera malonda mu Okutobala ndikukhalabe okhazikika mu Novembala, pomwe Kia idatsalira miyezi yonse iwiri. Izi zidapangitsa kuti Hyundai iwonjezere kutsogolera kwake.

Mtundu uliwonse uli ndi zitsanzo m'magawo omwe palibe mtundu wina uli nawo. Mwachitsanzo, Hyundai ikugulitsa SUV yachiwiri yaikulu (Palisade) pambali pa Santa Fe ndi galimoto yamalonda (Staria-Load).

Kia Telluride SUV yayikulu sinatsimikizidwebe ku Australia, ndipo galimoto yamalonda ya Pregio idasiyidwa kalekale.

Kumbali ina, Kia amagulitsa Picanto microcar, gawo lomwe limalamulira, ndi Rio light hatchback. Hyundai ilibenso zopereka m'gawo lililonse mutatsitsa Accent ndi Getz.

Ngakhale kugulitsa kwakukulu, Kia sanathe kukhala pamalo achisanu. Mitsubishi anali pafupi zidendene ndi malonda okwana magalimoto 67,732, mayunitsi 232 okha zosakwana Kia.

Triton inali yogulitsa kwambiri Mitsubishi chaka chatha.

Mitsubishi adalemba kulumpha kwa 16.1% kuchokera pazotsatira za 2020, ndipo mizere yake iliyonse yamtunduwu ikuwonjezera gawo lawo chaka chatha, kupatula Pajero yomwe idasiyidwa.

Triton ute anali wochita bwino kwambiri (19,232), kutsatiridwa ndi okalamba ASX SUV (14,764) ndi Outlander midsize midsize SUV (14,572) yatsopano.

Pomwe nkhondo yofuna malo achitatu ndi chisanu ndi chimodzi idayandikira, zidawoneka bwino pakati pa Mitsubishi yomwe ili pamalo achisanu ndi chimodzi ndi Nissan yomwe ili pamalo achisanu ndi chiwiri.

Nissan adawonjezera malonda ake ndi 7.7% chaka chatha mpaka zolemba 41,263, koma zikuwoneka kuti zili pankhondo yogulitsa ndi zopangidwa pansi pa 10 pamwamba. Wopanga magalimoto waku Japan adangopeza Volkswagen (40,770), MG (39,025). ndi Subaru (37,015).

Ndikukula kwamphamvu kwa MG ndi mapulani aku Australia, pali mwayi uliwonse kuti mpikisano waku China ukwere makwerero ogulitsa mu 2022.

Onani malo awa.