The American Dream, kapena Dodge Brothers Story
Zamkatimu
Nkhani ya Dodge Brothers
Aliyense wokonda masewera amoto amamva za anthu ngati John Francis ndi Horace Elgin Dodge. Chifukwa cha iwo, chithunzithunzi cha Dodge Brothers Bicycle & Machine Factory chinapangidwa, ndikupanga zozizwitsa zazikulu zamagalimoto zomwe anthu mamiliyoni ambiri amazilota ndikuzilota. Zinthu zodziwika bwino zomwe mosakayika zizindikirika za a Dodge Brothers ndi magalimoto akuluakulu onyamula ndi ma SUV omwe ndi otchuka kwambiri, makamaka pakati pa aku America.
Kuyamba kovuta pamsika wamagalimoto
Nkhani ya abale a Dodge ndi yofanana kwambiri ndi nkhani iliyonse ya kampani yaikulu. Anayamba kuyambira pomwe adafika pachimake cha maloto awo. M’bale wina anakumbukira ubwana wake patapita zaka zambiri ndi mawu akuti: “Tinali ana osauka kwambiri mumzindawo. Kulimbikira kwawo, kudzipereka kwawo, ndi luso lawo zawapangitsa kukhala apainiya m’gawo lawo. John anali wodziwa bwino kwambiri nkhani za bungwe ndi zachuma, ndipo Horace wamng'ono anali wojambula wanzeru. Abale mosakayikira anali ndi ngongole zambiri kwa abambo awo, omwe adawawonetsa zoyambira zamakanika mumsonkhano wawo. Kupatula kuti anali mu kukonza bwato, ndipo John ndi Horace chilakolako choyamba anali njinga ndiyeno magalimoto.
Chaka cha 1897 chinali chinthu choyamba chachikulu kwa abale, chifukwa m’pamene John anayamba kugwira ntchito ndi mwamuna wina dzina lake Evans. Onse pamodzi anapanga njinga zokhala ndi zitsulo zokhala ndi mpira zomwe zimayenera kupirira dothi. Ndikofunikira pano kuti kuberekako kunapangidwa ndi mbale wina. Umu ndi momwe Evans & Dodge Bicycle adakhazikitsidwa. Chifukwa chake, abale a Dodge adatenga zaka zinayi kuti akhale odziyimira pawokha pazachuma ndikugwira ntchito kuti apambane. Kwa nthawi ndithu iwo anali akugwira ntchito yopanga zida zosinthira za mtundu wa Olds, zomwe zidawabweretsera kutchuka kwakukulu pamsika wamagalimoto.
Henry Ford ndi Ford Motor Company
1902 inali yopambana kwenikweni pa ntchito ya John ndi Horace, chifukwa chimphona chamakono cha magalimoto chinabwera kwa iwo ndikupereka mgwirizano. Henry Ford anaganiza zokhulupirira abalewo ndipo anawapatsa gawo la 10% la kampani yake ya Ford Motor posinthanitsa ndi ndalama zokwana madola 10 ku kampani yake. Kuphatikiza apo, John adakhala Wachiwiri kwa Purezidenti ndi Managing Director. Pamene zaka zinkapita, kutchuka kwa abale kunakula. Zaka zisanu ndi zitatu atakhazikitsa mgwirizano ndi Ford, chomera choyamba chinatsegulidwa ku Hamtramck, pafupi ndi Detroit. Tsiku lililonse panali malamulo ochulukirachulukira, aliyense amafuna kukhala ndi chozizwitsa chaukadaulo chopangidwa ndi Ford ndi abale a Dodge.
Kusamvana kwa zokonda
M’kupita kwa nthaŵi, John ndi Horace sanasangalale ndi ntchito yawo ya Henry Ford, anadzimva kuti atha kuchita zambiri, ndipo anaganiza zopanga galimoto yawoyawo yomwe ingapikisane ndi mtundu uliwonse wa Ford. Sikovuta kuganiza kuti izi zinali zosayenera kwa mnzanuyo. Pokhazikitsa mayanjano, adayembekeza kuti kampani yake ikukula mwachangu komanso antchito odzipereka. Pofuna kusokoneza abale, adaganiza zotsegula kampani yachiwiri yomwe imagwira ntchito yopanga magalimoto, yomwe mtengo wake unali $ 250 okha. Zochita za Ford zidayimitsa msika, ndikupangitsa magawo azinthu zina kugwa. Pamenepa, Henry anayamba kuwagulira zinthu zotsika mtengo kwambiri kuposa mmene zinalili. Abale a Dodge adaganiza kuti asagonje kwa mnzakeyo ndikumupatsa kuti agulitse magawo awo, koma pamtengo wokwera kwambiri. Pomaliza, adalandira madola mamiliyoni mazana awiri. Kumbukirani, chopereka chawo ku Ford chinali zikwi khumi zokha. Ndalama za John ndi Horace zinali zodziwika padziko lonse lapansi ndipo mosakayikira zimatengedwa kuti ndi zopindulitsa kwambiri mpaka pano.
Dodge Brothers bizinesi yodziyimira pawokha
Nkhondo itatha ndi Henry Ford, abale anaika maganizo awo pa kupanga zofuna zawo. M’kati mwa Nkhondo Yadziko I, iwo anasaina pangano ndi gulu lankhondo lopanga magalimoto ankhondo. Izi zidawapangitsa kukhala mtsogoleri pamsika wamagalimoto aku US. Ndizofunikira kudziwa kuti adatenga malo achiwiri pamndandanda atangotsala ndi mnzake wakale.
Tsoka ilo, abale onse a Dodge adamwalira mu 1920, John woyamba ali ndi zaka 52 ndi Horace miyezi khumi ndi imodzi pambuyo pake. Pambuyo pa imfa yosayembekezeka ya abale, akazi awo Matilda ndi Anna anatenga udindo. Komabe, analephera kuchotsa amuna awo. Chifukwa cha luso lochepetsera kasamalidwe komanso kusowa kwa chidziwitso chaukadaulo, kampaniyo idatsika kuchokera pachiwiri mpaka pachisanu pamasanjidwe. Ana a John ndi Horace nawonso sankafuna kukhala bambo komanso kuchita bizinesi. Izi zikachitika, azimayiwa adaganiza zogulitsa kampaniyo mu 1925 ku thumba lazachuma la New York Dillon Read & Company. Zaka zitatu pambuyo pake, a Dodge Brothers adaphatikizidwa ku Walter Chrysler nkhawa. Zaka zingapo zotsatira zinadziwika ndi chitukuko chowonjezereka cha chizindikirocho, chomwe mwatsoka chinasokonezedwa ndi kuphulika kwa nkhondo yachiwiri ya padziko lonse.
Dodge Brothers, Chrysler ndi Mitsubishi
Pambuyo pa nkhondo yachiwiri ya padziko lonse, Chrysler ndi a Dodge Brothers adaganiza zobwereranso ku masewerawo. Chochititsa chidwi n’chakuti, nkhondo itatha, pafupifupi 60 peresenti ya magalimoto m’misewu yathu ya ku Poland anali a abale a Dodge.
Mu 1946, "Dodge Power Wagon" inalengedwa, yomwe tsopano imatengedwa ngati galimoto yoyamba yonyamula. Galimotoyo idalandiridwa bwino pamsika kotero kuti idapangidwa popanda kusinthidwa kwazaka zopitilira makumi awiri. Komanso, mu 50s, kampani anayambitsa injini V8 mankhwala ake. Pakapita nthawi, mtundu wa Dodge wapambana mutu mu gulu lagalimoto la Chrysler.
Mu 1977, sitepe ina anatengedwa pa chitukuko cha mtundu - anasaina pangano ndi nkhawa "Mitsubishi". "Ana" obadwa kuchokera ku mgwirizanowu anali zitsanzo zodziwika bwino monga Lancer, Charger ndi Challenger. Tsoka ilo, mavuto ndi kuwonekera koyamba kugulu wotsirizira anauka mu 1970, pamene vuto la mafuta pa msika. Kenako abale a Dodge analowererapo, n’kukupatsa ogula magalimoto ang’onoang’ono omwe anthu wamba a ku America akanatha kuwagwiritsa ntchito.
Dodge wabwerera ku classics ndi mtundu waposachedwa kwambiri, wotchedwa Vipera.
Masiku ano, Dodge, Jeep ndi Chrysler amapanga magalimoto aku America a Fiat Chrysler Automobiles ndipo ali pa nambala yachisanu ndi chiwiri pamndandanda wa opanga magalimoto akuluakulu padziko lonse lapansi. Tsoka ilo, mu 2011 adasiya kutumiza ku Europe mwalamulo.
