Mfundo 7 kuchokera ku mbiri ya LEGO: chifukwa chiyani timakonda njerwa zodziwika kwambiri padziko lapansi?

Kwa zaka 90 tsopano, iwo akhala mtsogoleri wa msika wa katundu wa ana, akusonkhanitsa mibadwo yotsatizana pamasewera - iyi ndiyo njira yosavuta yofotokozera kampani ya Danish Lego. Ambiri aife takhala tikugwirako njerwa zamtunduwu m'manja mwathu, ndipo zosonkhanitsa zawo zimatchuka kwambiri ndi akuluakulu. Kodi mbiri ya Lego ndi ndani ndipo ndi ndani amene adayambitsa kupambana kwawo?

Ndani anapanga njerwa za Lego ndipo dzina lawo linachokera kuti?

Chiyambi cha chizindikirocho chinali chovuta ndipo panalibe chisonyezero chakuti Lego idzakhala yopambana kwambiri. Mbiri ya njerwa ya Lego imayamba pa Ogasiti 10, 1932, pomwe Ole Kirk Christiansen adagula kampani yoyamba ya ukalipentala. Ngakhale kuti zinthu zake zinapsa kangapo chifukwa cha ngozi, iye sanasiye lingaliro lake ndipo anapitiriza kupanga tinthu tating’ono tamatabwa. Sitolo yoyamba inatsegulidwa mu 1932 ku Billund, Denmark. Poyamba, Ole sanagulitse zidole zokha, komanso matabwa ndi makwerero. Dzina lakuti Lego limachokera ku mawu akuti Leg Godt, kutanthauza "kusangalala".

Mu 1946, makina apadera opangira zidole ndi kuthekera kwa jekeseni wa pulasitiki anagulidwa. Panthawiyo, idawononga pafupifupi 1/15 ya ndalama zomwe kampaniyo idapeza pachaka, koma ndalamazo zidalipira mwachangu. Kuyambira 1949, midadada yakhala ikugulitsidwa mu zida zodzipangira okha. Kwa zaka zambiri, kampaniyo yasintha kupanga ndi khalidwe la zida - chifukwa cha izi, lero ndi imodzi mwa zoseweretsa zodziwika kwambiri padziko lonse lapansi.

Kodi seti yoyamba ya Lego imawoneka bwanji?

Imodzi mwa masiku ofunika kwambiri m'mbiri ya kampani ndi 1958. Zinali chaka chino kuti mawonekedwe oyambirira a chipika chokhala ndi ma protrusions onse ofunikira anali ovomerezeka. Pamaziko awo, ma seti oyambirira adalengedwa, omwe anali ndi zinthu zomwe zinali zotheka kumanga, kuphatikizapo kanyumba kophweka. Buku loyamba - kapena m'malo kudzoza - lidawonekera mu seti mu 1964, ndipo patatha zaka 4 gulu la DUPLO linalowa pamsika. Seti, yopangira ana ang'onoang'ono, inali ndi midadada yokulirapo, yomwe idachepetsa chiopsezo cha kukomoka panthawi yosewera.

Kwa ambiri, chizindikiro cha Lego si njerwa zodziwika bwino, koma ziwerengero za nkhope zachikasu ndi mawonekedwe osavuta amanja. Kampaniyo idayamba kuwapanga mu 1978 ndipo kuyambira pachiyambi pomwe ngwazi zazing'onozi zidakhala zokondedwa ndi ana ambiri. Mawonekedwe a nkhope osalowerera ndale a ziwerengerozo adasintha mu 1989 pomwe dziko lapansi lidawona mzere wa Lego Pirates - kwa nthawi yoyamba m'mbiri ya kampaniyo, ma corsairs adawonetsa nkhope yolemera: nsidze zopindika kapena milomo yopindika. Mu 2001, gulu la Lego Creations lidapangidwa, omwe adawapanga omwe adalimbikitsa okonda zomangamanga azaka zonse kuti adutse malingaliro amisala ndikugwiritsa ntchito zomwe amalingalira.

Lego - mphatso kwa ana ndi akulu

Njerwa izi ndi mphatso yabwino kwa ana aang'ono kwambiri ndi ana akuluakulu, komanso achinyamata ndi akuluakulu - m'mawu amodzi, kwa aliyense! Malinga ndi wopanga, ma seti a Lego Duplo ndi oyenera kale kwa ana azaka 18 ndi kupitilira apo. Zosonkhanitsa zodziwika bwino ndi imodzi mwa mphatso zomwe zimafunidwa komanso zotchuka kwa ana kuyambira zaka zingapo mpaka aunyamata.

Zoonadi, midadada imeneyi ilibe malire a msinkhu wapamwamba, ndipo akuluakulu ambiri padziko lonse amagula okha. Ena mwa iwo ndi mafani a makanema osiyanasiyana a pa TV omwe amasonkhanitsa ma seti kuti amalize kusonkhanitsa kwawo. Palinso anthu omwe amaika ndalama ku Lego. Ma seti ena ochepa omwe sanachotsedwepo kwa zaka 5 kapena 10 tsopano atha kuwononga 10x momwe analili pomwe amagulidwa!

Zoonadi, palibe kugawanika pakati pa amuna ndi akazi - ndi magulu onse, atsikana ndi anyamata kapena amayi ndi abambo akhoza kusewera mofanana.

Ubwino koposa zonse, ndiko kuti, kupanga njerwa za Lego

Ngakhale makampani ambiri ngati Lego adapangidwa zaka zambiri, palibe omwe amadziwika ngati kampani yaku Danish. Chifukwa chiyani? Ndikoyenera kudziwa kuti ali ndi miyezo yapamwamba kwambiri - chinthu chilichonse chimapangidwa ndi pulasitiki yotetezeka, komanso chimakhala champhamvu komanso chosinthika kuti chikhale nthawi yayitali. Zimatengera kukakamiza kopitilira ma kilogalamu 430 kuti muphwanye njerwa yokhazikika ya Lego! Zosankha zotsika mtengo zimatha kukhala zidutswa zingapo zakuthwa komanso zowopsa ndi kupanikizika kochepa.

Kuphatikiza apo, Lego ndi yolondola kwambiri, chifukwa chake, ngakhale mutagula zaka makumi angapo, mutha kusonkhanitsa seti iliyonse. Zosonkhanitsa zonse, kuphatikizapo zakale, zimagwirizanitsidwa bwino - kotero mutha kuphatikiza zinthu zomwe zimasiyana ndi zaka 20 kapena kuposerapo! Palibe kutsanzira kumapereka chitsimikizo chotere cha chilengedwe chonse. Ubwino umayang'aniridwa ndi opereka ziphaso omwe nthawi zonse amakana zinthu zomwe sizikukwaniritsa zofunikira.

Ma seti otchuka a Lego - ndi njerwa ziti zomwe zimagulidwa kwambiri ndi makasitomala?

Zosonkhanitsa za Lego zimatchula zochitika zambiri za chikhalidwe cha pop, chifukwa chake ndizotheka kukhalabe ndi chidwi chosasunthika pazitsulo. Harry Potter, Overwatch ndi Star Wars ndi ena mwa magulu otchuka kwambiri opangidwa ndi kampani ya Danish. Makanema amtundu wachilendo nawonso amatchuka kwambiri, makamaka kuchokera kugulu la Lego Friends. "Nyumba Yam'mphepete mwa nyanja" imakulolani kuti mupite ku mayiko otentha kwa nthawi yochepa, ndipo "Galu Community Center" imaphunzitsa udindo ndi chidwi.

Kodi masewera a Lego osangalatsa kwambiri ndi ati?

Kaya seti iyi ingasangalatse munthu zimatengera zomwe amakonda komanso zomwe amakonda. Mafani a Dinosaur amakonda ma seti omwe ali ndi zilolezo kuchokera ku Jurassic Park (monga T-Rex ku Wild), pomwe okonda zomangamanga achichepere adzakonda ma seti ochokera ku Lego Technic kapena City mizere. Kukhala ndi minisitima yanu yaing'ono, Statue of Liberty, kapena galimoto yapamwamba (monga Bugatti Chiron) idzalimbikitsa zilakolako zanu kuyambira ubwana wanu, kukulolani kuti mudziwe bwino zamakanika ndi zoyambira masamu kapena physics.

Kodi Lego yotsika mtengo kwambiri padziko lonse lapansi ndi ingati?

Ngakhale ma seti ena amatha kugulidwa pamtengo wochepera PLN 100, ndipo mtengo wapakati uli pagulu la PLN 300-400, palinso mitundu yodula kwambiri. Kawirikawiri amapangidwira osonkhanitsa akuluakulu, osati ana, ndipo ndizosowa kwenikweni kwa okonda chilengedwe ichi. Zina mwazinthu zodula kwambiri ndizo zokhudzana ndi dziko la Harry Potter. Diagon Alley yotchuka imawononga PLN 1850, mofanana ndi chitsanzo chochititsa chidwi cha Hogwarts. Komabe, okwera mtengo kwambiri ndi zitsanzo zouziridwa ndi Star Wars. 3100 PLN yolipira Empire Star Destroyer. Millenium Sokół imawononga PLN 3500.

Ndi zinthu zingati zomwe zili mu Lego yayikulu kwambiri padziko lonse lapansi?

Pankhani ya miyeso, Imperial Star Destroyer yomwe tatchulayi ndiye wopambana wosatsutsika. kutalika kwake ndi 110 cm, kutalika 44 cm, m'lifupi 66 cm, koma ndi zinthu 4784. Idatulutsidwa mu 2020, Colosseum, ngakhale yaying'ono (27 x 52 x 59 cm), imakhala ndi njerwa zokwana 9036. Opanga amanena kuti izi zimalola zosangalatsa zolondola kwambiri za imodzi mwa nyumba zodziwika bwino zachiroma.

Chifukwa chiyani njerwa za Lego zimatchuka kwambiri ndi ana ndi akulu?

Funso lina lochititsa chidwi ndi chifukwa chake njerwazi, ngakhale zaka zambiri pamsika, zidakali zotchuka pafupifupi padziko lonse lapansi. Pali zifukwa zingapo zomwe zimayambitsa izi, monga:

• Mkulu khalidwe ndi durability - kuyamikiridwa ndi ana ndi akulu.
• Kukulitsa zilandiridwenso ndi kulimbikitsa malingaliro - ndi midadada iyi, ana amatha maola mazana ambiri, ndipo makolo amadziwa kuti nthawi ino imaperekedwa ku zosangalatsa zothandiza kwambiri komanso zamaphunziro.
• Limbikitsani kuphunzira ndi kuyesa - aliyense amene anayesa kumanga nsanja yayitali kwambiri ali mwana ayenera kuti analephera kangapo asanakhale ndi lingaliro lomanga maziko olimba kuchokera ku njerwa za Lego. Mibuko imathandizanso kudziwa zoyambira zamamangidwe komanso kulimbikitsa kuphunzira mwadala.
• Kukulitsa chipiriro ndi chipiriro - makhalidwe amenewa ndi ofunika kwambiri popanga mapangidwe ndi moyo wonse. Kusonkhanitsa ndi kugawa zida nthawi zambiri ndi njira yayitali komanso yolunjika yomwe imaphunzitsa kuleza mtima.
• Zinthu zokongola komanso zowoneka bwino ngati zifanizo - maloto amakwaniritsidwa kwa aliyense wokonda Star Wars, nthano zodziwika bwino za Disney kapena Harry Potter - kusewera ndi chithunzi chokhala ndi chithunzi chamunthu yemwe mumakonda. Kampaniyo imapangitsa izi kukhala zotheka popereka magulu osiyanasiyana odziwika bwino.
• Zabwino pamasewera amagulu - midadada imatha kusonkhanitsidwa yokha, koma kupanga ndi kumanga pamodzi ndikosangalatsa kwambiri. Chifukwa cha ntchito zamagulu, zidazi zimalimbikitsa kuphunzira kugwirizana ndi kupititsa patsogolo luso loyankhulana.

Njerwa za Lego ndi imodzi mwa njira zabwino kwambiri zogwiritsira ntchito nthawi yanu yaulere komanso kuyika ndalama. Zitsanzo zosankhidwa zimakulolani kuti musangalale kwa zaka zambiri, ndiye bwanji mudikire? Pambuyo pake, maloto a maloto sangagwire ntchito yokha! 

Pezani kudzoza kwina pa AvtoTachki Pasje

Zida zotsatsira za LEGO.