22.05.2001/13/XNUMX Meyi XNUMX | Ford adalengeza kampeni yosintha matayala mamiliyoni ambiri pamagalimoto ake

Kupyolera mu mgwirizano wa Ford ndi Harvey Fireston, kampani ya matayala idachita bwino ndikukhalabe ogulitsa Ford mpaka vuto la 2001.

Kodi vuto linali chiyani kumayambiriro kwa zaka za zana lino? Matayalawo anangophulika ndipo tayiyo inagwedera moti galimotoyo inkagwedezeka kapena kugubuduka. Vutoli lawonedwa kuyambira chakumapeto kwa zaka makumi asanu ndi anayi. Panthawi ina, Ford inasiya kupanga kwa milungu ingapo chifukwa kunalibe matayala otetezera m'sitolo. Matayala osokonekera adapita ku magalimoto ogulitsidwa ku US, South America, Thailand, Malaysia ndi Saudi Arabia.

Ndi matayala a mainchesi khumi ndi asanu a 235/75 omwe amaikidwa ku Ford Explorer ndi ma SUV ena, pakhala ngozi mazana ambiri pomwe anthu opitilira 800 adavulala ndipo anthu 271 adamwalira. Izi zinakakamiza Ford kulengeza za ntchito yosintha matayala ya $22 miliyoni pa Meyi 2001, 13, yomwe idawononga $2-3 biliyoni, kutengera komwe akuchokera. Zinathandiziranso kuchepetsa mtengo wa Bridgestone, yemwe ndi mwini wake wa Firestone, ndipo pamapeto pake anathetsa mgwirizano wa Ford wa chaka chimodzi ndi Firestone.

Zowonjezera: 3 zaka zapitazo,

chithunzi: Press zida